Program Manager Retail Experience, Offline Sales & Mktg

The Offline Sales & Mktg team is looking for a Program Manager to oversee daily operations of our 70000-square-foot retail experience center. This space includes our retail showroom prototype space and event areas. This role also supports the overall program management of the Store Within A Store (SWAS) program and retailer event activations across our offline retail network. This individual contributor role ensures the space operates efficiently safely and in alignment with brand standards while delivering a best-in-class experience for visitors.
The Program Manager drives both tactical execution and strategic planning for retail partnership programs managing everything from fixture installations and content updates to prototype reviews with internal leadership retail partners and external vendors.
The ideal candidate is equally comfortable assembling retail fixtures on a showroom floor and presenting program strategies to senior leadership. They balance operational precision with strategic thinking maintaining the space coordinating complex workback schedules leading executive tours that bring our brand to life and managing multi-partner retail programs that drive business results.

Executive & Event Support:
Plan and execute high-visibility events and visits ranging from small stakeholder sessions to large gatherings of 50200 participants
Lead engaging showroom tours for executives partners and guests providing insightful overviews of brand strategy and product display programs
Collaborate with internal teams and vendors to ensure all event logistics from space setup to AV readiness are executed seamlessly
Coordinate VIP experiences and executive briefings that showcase brand innovation and retail strategy

Store Within A Store (SWAS) Program Management
Strategic Responsibilities:
Develop and maintain comprehensive program roadmaps timelines and success metrics for SWAS rollouts and refreshes across retail partner network
Create business cases and recommendations for SWAS expansion fixture updates or program enhancements
Conduct regular site visits and audits to ensure SWAS locations meet brand guidelines and operational standards

Operational Responsibilities:
Coordinate content updates across SWAS locations including signage digital displays product information and promotional materials
Manage planogram changes and merchandising resets ensuring accurate product placement and visual presentation standards
Develop and execute detailed workback schedules for SWAS installations refreshes and seasonal updates across multiple locations
Implement customer experience updates including interactive demos product sampling programs and staff training materials
Coordinate with retail partners on fixture design installation schedules product assortment and merchandising standards
Manage logistics for fixture shipments installation crews and material deliveries to partner locations
Troubleshoot operational issues at SWAS locations and coordinate rapid response for fixture repairs or product replacements

Retailer Events Program Management
Strategic Responsibilities:
Develop event strategies that drive traffic enhance brand awareness and support device trainings.
Analyze event performance data and create post-event reports with insights learnings and ROI analysis
Manage event budgets vendor contracts and resource allocation across multiple simultaneous activations

Operational Responsibilities:
Coordinate product updates to event booths ensuring latest devices accessories and demo units are available
Manage booth structure changes including assembly disassembly configuration modifications and component replacements
Execute delivery and pick-up logistics for event booths including freight coordination tracking and inventory management
Oversee on-site booth setup and teardown working with installation crews and venue staff
Maintain booth component inventory and coordinate repairs or replacements for damaged materials
Ensure all event materials (signage promotional items demo products) are packed shipped and received on schedule
Coordinate cross-functional teams including marketing sales training and logistics to deliver seamless event experiences

Showroom & Prototype Operations
Strategic Responsibilities:
Serve as the brand standard reference point for SWAS fixture design and merchandising execution
Develop showroom layouts and prototype displays that effectively communicate brand strategy and product innovation
Partner with product design and marketing teams to plan quarterly showroom refreshes aligned with launch calendars

Operational Responsibilities:
Manage daily operations of the showroom and prototype spaces ensuring displays fixtures and demo products are current functional and aligned with retail brand standards
Execute product refreshes prototype installations and fixture updates using hand and power tools
Maintain an organized visitor-ready environment that reflects the brands design and innovation
Perform routine maintenance and repairs on fixtures displays and demo equipment
Logistics Inventory & Ordering
Receive process and organize inbound freight and small-parcel shipments
Manage prototype shipments (inbound/outbound) including tracking documentation and secure handling
Maintain inventory of demo units prototypes event materials and supplies; oversee ordering replenishment and accurate record keeping
Coordinate logistics for SWAS fixture shipments and retailer event materials across multiple locations
Track and manage equipment returns repairs and asset disposition

Facility Coordination
Oversee day-to-day operational needs across the 70000-square-foot floor including space organization maintenance coordination and safety standards
Partner with facilities and security teams to manage badge access and visitor permissions for the secure space
Ensure adherence to all building protocols and operational policies
Coordinate with building management for loading dock access freight elevator scheduling and waste removal
Program Reporting & Stakeholder Management
Provide regular program updates to leadership on SWAS performance retailer events and showroom operations
Create executive-level presentations with program insights performance metrics and strategic recommendations
Manage stakeholder expectations and facilitate alignment across competing priorities
Maintain program documentation including workback schedules standard operating procedures and best practices
Drive continuous improvement initiatives based on data analysis partner feedback and lessons learned
Lead cross-functional working sessions to align on program priorities and resolve operational challenges


- 5 years of program or project management experience
- Experience using data and metrics to determine and drive improvements
- Experience owning program strategy end to end delivery and communicating results to senior leadership

- 2 years of driving process improvements experience
- Masters degree or MBA in business operations human resources adult education organizational development instructional design or related field

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104100/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.