Head of Digital Performance Marketing

We are searching for a Head of Digital Performance Marketing to lead a team of 12and drive measurable growth across long conversion funnels in Google Ads email nurturing and social channels.

Studyportals Headquarters is inStrijp-S Eindhoven The Netherlands. Flexibility to workremotely3 days per week.

About Studyportals

Every monthwe helpmillions ofstudents make one of the most important decisionsoftheir lives for free.

Every minute more than 100 students around the world use our platforms such as to find the education that fits them do this for free often at a moment when they feel uncertain overwhelmed or afraid of making the wrong choice.

Our mission is simple and ambitious:to help millions of students find the rightstudy and to help universities build more diverse successful and engaged classrooms. By matching the right student to the rightprogramme we help reduce dropouts and create better outcomes for everyone involved.

Our team consists of more than 200 people representing over 40 nationalities. We are curious direct and care deeply about personal growth honest collaboration and building things that actually help people.

Why are wesearchingfor you

We are scaling our digital marketing fast but our conversion journeys are long and complex. We need someone who can lead a team replace short-term KPIs with smart proxy metrics like value per lead and improve ROI across Google Ads email nurturing and social channels while helping us win the shift from traditional search to AI-driven discovery.

What are yourthreemain goals

• Build a reliable performance model for long conversion journeys

• Increase ROI across paid and owned channels using data automation and AI

• Prepare and position Studyportals for AI-driven discovery and marketing

How does your team look like

You will lead a digital marketing team of 12 people and havesevendirect reports. You report directly to Emiel our CPTO just one step away from the CEO which means short decision lines and fast decision-making.

One of your direct reports is Anna who leads the core digital marketing team. She brings energy and structure and works closely with Manuela who is calm and reliable Melis who is curious and eager to experiment Lidia based in Romania and highly driven and Iris who is extremely data-savvy and loves deep dives into numbers. Together they run our day-to-day digital marketing across channels.

You also directly manage Chris our growth hacker who is always looking to automate and scale Besan who brings focus and ambition to email nurturing Jessica our creative social media specialist Tonya who is sharp and honest and Kinga ourtalentedintern supporting content and socials.

You work closely with Daniel and Andrei who build andoptimiseclient landing pages with a strong focus on conversion from our portals to qualified leads.

The role of AI in this position

AI is not an experiment or a side topic in this role. You are expected to continuously follow the latest developments in AI and translate them into concrete improvements in how we do digital marketing.

You actively introduce new AI-driven ways to automate processes improve decision-making and maximize results across Google Ads email nurturing and social includes using AI to better understand long conversion journeys improve targeting and bidding strategies improve conversion ratios and scale experimentation without increasing complexity.

More importantly you bringa clear visiononhow AI will change marketing and advertising in the coming years. You help shape how Studyportals wins in a world where traditional search attribution and advertising models are being reshaped by AI-driven discovery. You do not just react to change; you help define our direction.

• At least7 years of experience in digital marketing including proven leadership experience in managing and developing teams

• Strong strategic and analytical skills able to turn data into clear plans and make decisions in long and complex conversion funnels

• Pro-activemindset able to spot opportunities suggest improvements and take initiative without waiting for detailed instructions

• Social and people-oriented by nature energetic respectful and able to build trust and positive team dynamics.

• Able to convince others sell a story and activate teams and stakeholders to move in the same direction

• Fluent in English withstrong communicationskills comfortable presenting ideas giving and receiving critique and aligning stakeholders

• Competitive salary includinga bonusand pension

• 32 vacation days (including bank holidays) and you have the flexibility to take your holidays whenever you want (e.g. be off on Chinese New Year instead of Kings Day)
• Possibility to buy/sell 5 vacation days out of your annual balance

• Reimbursement of your work-related travel costs

• Flexibility to workremotely3days per week including aremoteworking allowance.

• Possibility to work from abroad 2 times a year

• An annual personal development budget because personal growth is KEY!

• A nice and fun office in the heart of Eindhoven;fiveminuteswalkaway from the station - take an insiders perspective here.
• The opportunity to make our world a little better by increasing international access to education and being at the core of a study choice giant that the world education market is desperately waiting for
• Studyportals is committed to the UN Sustainable Development Goals particularly SDG 4 (Quality Education) and SDG 13 (Climate Action) promoting equal access to education while minimizing our environmental impact through digital innovation and responsible operations

Required Experience:

Director