Consumer & Market Insights Manager

Job Title

Job Description

Consumer & Market Insights Manager

As the Consumer & Market Insights Manager you will play a critical role in delivering the insight ecosystem that powers the ventures strategy proposition development and go-to-market success.

You will bring the ventures learning agenda to life through rigorous research execution AI-enabled insight generation social data mining rapid experimentation and continuous validation. Working closely with the CMI Lead you will ensure that every innovation proposition and marketing decision is grounded in real consumer desirability and proven market potential.

This role is ideal for a hands-on analytically strong insights professional who is passionate about modern research methods experimentation and turning complex data into simple actionable recommendations.

Your role:

1. Research Execution & Insight Operations

• Execute the ventures end-to-end learning plan as defined with the CMI Lead spanning early exploration to in-market validation.
• Conduct and manage qualitative and quantitative studies (U&A concept tests claims JTBD pricing segmentation).
• Select and manage research partners agencies platforms and AI tools ensuring high quality speed and value.
• Maintain excellence in research design sampling fieldwork quality and analytical rigor.

2. Analytic capability

• Calculate size of opportunity /size of prize of need spaces and proposition using multiple data sources and well-informed assumptions.
• Synthesize unstructured data into meaningful themes that strengthen propositions and strategic recommendations.

3. Agile Experimentation & Fast Validation

• Support rapid test-and-learn cycles including smoke tests landing-page tests creative A/B testing and AI-powered concept screening.
• Partner with the Marketing & Proposition team to build hypotheses design experiments and interpret real-world signals to guide iteration.
• Help reduce risk by validating desirability clarity and value early in the innovation process.

4. Insight Translation & Storytelling

• Translate research findings into clear opportunity spaces tension frameworks target personas jobs-to-be-done and actionable strategic implications.
• Craft compelling presentations narratives insight decks and workshops that inspire cross-functional partners.
• Ensure insights inform proposition refinement product decisions marketing strategy and commercial choices.

5. Cross-functional Collaboration

• Work closely with Marketing & Proposition Innovation & Operations and Commercial teams to embed consumer insights throughout the ventures development phases.
• Serve as a trusted partner who brings objectivity clarity and consumer truth to decision-making discussions.
• Ensure teams stay aligned with the learning agenda and that insights are activated not just delivered.

Youre the right fit if:

• Youve acquired 5 years of experience in consumer insights market research analytics or related fields within FMCG beauty consumer health durables or tech-driven consumer categories.
• Your skills include:
  • Proven track record of delivering high-quality research and actionable insights that influence product marketing or commercial decisions.
  • Experience working in fast-paced ambiguous or innovation-focused environments.
  • Solid grounding in both qualitative and quantitative research methods.
  • Strong capability in data synthesis consumer segmentation and insight generation.
  • Experience with modern insight platforms automated testing tools and AI-based analytics preferred.
  • Generative AI for clustering message testing and synthesizing insights.
  • Social and search data tools for trend spotting and digital ethnography.
  • Rapid testing environments (concept creative landing page).
  • Automated research tools and self-serve platforms.
  • Ability to turn complex data into simple compelling narratives that drive alignment and decision-making.
  • Skilled at building visually engaging insight outputs from personas to opportunity maps.

• You have a Bachelors or Masters degree in Marketing Business Psychology Behavioral Science Data Analytics or a related field.

• Youre a strong collaborator with the ability to build trust across marketing innovation operations and commercial teams. You are comfortable influencing without authority and guiding teams through consumer-led decision making. You are highly organized adaptable and proactive.

How we work together

We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week. Onsite roles require full-time presence in the companys facilities. Field roles are most effectively done outside of the companys main facilities generally at the customers or suppliers locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

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