Digital Sales Specialist Wafb

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB-TV is the CBS affiliate located in Baton Rouge Louisiana. We service a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets we focus on training and development of the best and brightest employees in the business.

Job Summary/Description:

We are seeking an experienced Digital Sales Specialist to join our sales department. As a Digital Sales Specialist you will be tasked with analyzing digital campaign data and metrics initiating digital projects reporting on planned and current strategies assisting with digital order entry developing effective digital marketing strategies engaging with the Gray Digital Media (GDM) team on digital campaigns and ensuring that projects are executed within specified timelines and budgets. You will play a pivotal role in growing our business customer base and improving client experience.

Duties and responsibilities include but are not limited to:

Work directly with clients and media executives to understand the clients business objectives and advertising strategy.
Work with the GDM team to implement optimize and manage digital campaigns.
Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
Effectively communicate with clients and media executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms which include but are not limited to streaming solutions Display/Video/Social Google AdWords YouTube SEO email Website development streaming TV and streaming audio.
Assist with presenting recommendations directly to clients in coordination with media executives.
Define clear campaign objectives identify target audiences and create effective segmentation strategies to maximize campaign impact.
Analyze campaign performance data generate insightful reports and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).

Qualifications/Requirements:

Experience as a digital specialist or similar role
Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV) Pre-Roll Display social media SEO/SEM Websites & and email marketing
Both Google Ads and GA4 certifications
Knowledge of planning and managing multiplatform media campaigns
Experience and understanding of GTM and pixel placements on websites
Excellent communication and teamwork skills
Exceptional presentation abilities coupled with a proactive approach to client interaction
Ability to work effectively under pressure and deliver on tight deadlines
Strong analytical and organizational skills
Proficient in data analysis Excel and PowerPoint
Strong analytical skills with an aptitude for statistics and math

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC