Creative Director, LTX

Lightricks is an AI-first company creating next-generation content creation technology for businesses enterprises and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2 an open-source generative video model built to deliver expressive high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune one of the worlds most recognized creative brands which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research user-first design and end-to-end execution from concept to final render to bring the future of expression to all.

The team & role

Were seeking a passionate visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. Youll balance conceptual leadership with executional craft working closely with design research and development teams to shape the visual storytelling of LTX and its ecosystem including the LTX-2 model.

What you will be doing

As Lightricks Creative Director you will define the companys visual voice - shaping how LTX expresses innovation creativity and beauty across every touchpoint.Youll lead the creative vision that unites product brand and storytelling into one coherent and inspiring visual identity.

• Define and lead the creative direction and visual language for LTX across product brand and storytelling touchpoints.
• Establish a cohesive evolving brand identity that reflects innovation elegance and creative freedom - a visual expression of the companys purpose and technology.
• Partner closely with product research and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
• Stay hands-on in the creative process - designing prototyping and iterating on visuals that showcase the creative potential of LTXs tools.
• Build mentor and inspire a multidisciplinary creative team. Shape its culture refine its processes and set the standards for visual excellence across the organization.
• Collaborate with company leadership to align the creative vision with product strategy long-term brand growth and the companys broader creative mission.

Your skills and experience

• You are an experienced creative leader with 8 years of shaping visual identity and creative direction across digital brands products or storytelling platforms.
  You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a companys vision into a unified and inspiring visual language.
• You are deeply fluent in design - with impeccable taste mastery of visual fundamentals and a broad cultural sensibility spanning art film photography graphic design and emerging media. You set and maintain a high bar for visual excellence inspiring others to reach it.
• You think systemically - building and evolving brand guidelines creative frameworks and scalable design systems that empower teams across disciplines while keeping the brands voice consistent and distinct.
• Youre technically fluent and creatively fearless - deeply curious about the intersection of design technology and storytelling.
• You understand how AI generative design and creative technology are reshaping the craft and youve worked hands-on with modern design and production tools to explore whats next. You can speak the language of engineers understand workflows and turn technological capabilities into expressive visual directions.
• Youre a collaborative partner to product marketing and leadership - able to distill complex ideas into clear expressive creative direction that aligns teams and moves audiences.
• You lead by doing. You combine vision with craft guiding others through example and pushing the boundaries of what the brand can express.
• Proficient in Figma Adobe Creative Suite and modern AI and 3D design tools.
• Based in New York City (or open to relocating).

Why Lightricks

• Join a company where creativity is the core of our mission - not a department. At Lightricks the role of Creative Director carries unique weight and meaning shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design research and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of whats visually and technically possible.

Benefits

• Private Medical Insurance (Optical & Dental cover) including your loved ones.
• Life Assurance.
• 3000p/a Transport Allowance.
• 750p/a allowance for Wellbeing & Professional Development.
• Free on-site breakfast lunches coffee & snacks.
• Pension Contributions (7%).
• Holiday (25 days).
• Seasonal & Anniversary Vouchers.
• Hybrid & Flexible working.
• Central London office space.
• Enhanced Parental Leave.
• Cycle-to-work Scheme.
• Season Ticket Loan.
• Volunteering Opportunities.
• Frequent social activities - away-days happy hours team building yoga creative workshops.

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Required Experience:

Director