Director, Omnichannel Engine Business Product Owner

Princeton, NJ - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Working with Us
Challenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Director Omnichannel Engine Business Product Owner is responsible for owning Bristol Myers Squibbs omnichannel orchestration and next best engagement engine as a business product. This role defines and executes the product roadmap for the decisioning and automation capabilities that determine which actions messages and channels to deploy for each customer and when.

The Director will translate brand and Therapeutic Area strategies into the data rules and algorithms that power scalable N1 engagement across Oncology Cardiovascular Neurology and HIV portfolios. They will partner closely with the CRM/Marketing Automation and Taxonomy & Tagging teams as well as Business Insights and Technology to ensure the engine is fully integrated and supports closed-loop measurement.

The Director will guide the design testing and optimization of models rules and workflows including pilots of advanced analytics and agentic capabilities. They will work with Marketing Sales Medical and Market Access teams to embed the engine into day-to-day ways of working and drive adoption. The Director will lead a small team and vendor partners focused on engine operations configuration and optimization. This role is a critical connector between strategy data science technology and front-line execution ensuring Bristol Myers Squibbs omnichannel engagements are coordinated relevant and continuously improving.

Responsibilities:

Own Omnichannel Engine Product Strategy and Roadmap

Define the product vision and roadmap for the omnichannel orchestration / next-best-engagement engine and related decisioning capabilities.
Align engine strategy with Commercialization goals Therapeutic Area launch plans and the broader omnichannel capability roadmap led by the Executive Director.
Continuously update the roadmap based on business needs model performance and emerging capabilities in analytics and AI.

Translate Brand & Therapeutic Area Strategies into Engine Logic

Work with brand and Therapeutic Area teams to understand customer journeys strategies and priority actions.
Translate strategies into business rules triggers eligibility logic and prioritization frameworks within the engine.
Ensure orchestration logic reflects field digital patient and access channel nuances.

Partner with Business Insights and technology on Models and Algorithms

Collaborate with Business Insights and Technology teams to develop deploy and refine predictive and prescriptive models (e.g. propensity response next-best-action).
Define the operational requirements for models to run within the engine (inputs refresh cadence thresholds guardrails).
Help interpret model outputs and ensure they are translated into actionable understandable recommendations for end users.

Design and Optimize Orchestration & Automation Workflows

Define and maintain standard orchestration workflows that determine how recommendations are generated prioritized and delivered to channels.
Partner with CRM and Marketing Automation teams to ensure recommendations are seamlessly executed across relevant systems.
Implement and manage A/B tests championchallenger approaches and other experiments to improve engine logic and outcomes.

Build and Maintain Closed-Loop Measurement

Define closed-loop processes linking recommendations actions taken and customer responses back into the engine.
Partner with Business Insights and Technology teams to design dashboards metrics and diagnostics for engine performance (e.g. adoption recommendation quality lift vs. control).
Use insights to refine business rules model configurations and orchestration workflows.

Ensure Integration with Data Platforms & Taxonomy Standards

Work with Business Insights and Technology and the Taxonomy & Tagging COE to ensure the engine has access to the right structured data tags and identifiers.
Support integration of the engine with CRM marketing automation content systems and analytics platforms via APIs and data pipelines.
Advocate for data quality timeliness and standardization as foundational requirements for engine performance.

Drive Adoption Change Management & Ways of Working

Partner with Sales Marketing Medical Market Access and Business Insights and Technology teams to embed engine recommendations into daily operating rhythms (e.g. call planning digital campaign planning).
Develop training materials playbooks and communication plans to help users understand trust and act on recommendations.
Facilitate user feedback loops to identify adoption barriers and inform future enhancements.

Manage Risk Governance & Compliance

Ensure that business rules and model-driven recommendations operate within compliance legal and regulatory guardrails for pharmaceutical promotion.
Maintain documentation and approvals for key rules logic changes and model deployments.
Coordinate with Compliance Legal and Medical to update logic when policies labels or regulations change.

Lead Team Vendors & Budget Within Scope

Manage and develop a team (and/or matrixed resources) responsible for engine configuration testing and optimization.
Oversee vendor and partner relationships related to orchestration and decisioning capabilities.
Contribute to budget planning for engine-related licenses services and innovation initiatives and manage spend within agreed parameters.

Support Enterprise Omnichannel Capability Evolution

Collaborate closely with the Executive Director Omnichannel Capability and peer Directors (CRM & Marketing Automation; Taxonomy & Tagging COE) to ensure a cohesive omnichannel operating model.
Provide input into enterprise omnichannel maturity assessments and roadmap discussions.
Share best practices and learnings across TAs and markets to continually raise capability standards.

Qualifications:

BA/BS undergraduate degree preferably in Business Technology Analytics or Health Sciences is required. A masters degree or equivalent experience is preferred.
Minimum 8 years in life sciences or pharmaceutical industry with exposure to commercial operations analytics or digital transformation; at least 3 years focused on omnichannel strategy orchestration or capability enablement
Proven expertise with omnichannel platforms and tools (e.g. Salesforce Marketing Cloud Veeva CRM/Engage Adobe Experience Cloud etc.)
Strong technical skills in data modeling analytics and API integration for commercial platforms
Exceptional knowledge of commercial data domains including Customer 360 Incentive Compensation Claims/Payer Omnichannel Engagement and enterprise data assets as well as proficiency in leveraging syndicated/secondary datasets from leading vendors (IQVIA Symphony Health Veeva Definitive Healthcare AHA AMA Specialty Pharmacy etc.)
Hands-on experience with predictive modeling and AI/ML deployment in marketing contexts
Strong understanding of AI-driven marketing applications including next-best-action orchestration and emerging agentic frameworks
Experience leading cross-functional teams tool/platform experts and vendors
Strong communication training and stakeholder engagement capabilities to drive adoption of and best practices
Familiarity working within legal regulatory and privacy frameworks impacting pharmaceutical commercialization in the U.S.

Key competencies desired:

Omnichannel Orchestration & Decisioning Expertise

Strong understanding of omnichannel strategies and how orchestration / NBA engines drive customer engagement.
Experience designing or operating rules-based and model-driven decisioning systems in a commercial setting (ideally within the pharmaceutical or life sciences industry).

Product Ownership & Platform Mindset

Comfortable owning an engine as a product with a defined vision roadmap and backlog.
Skilled at making trade-offs between complexity value and time-to-market.

Data Modeling & Analytics Fluency

Solid grasp of predictive and prescriptive analytics concepts (propensity models response models recommendation systems) and new agentic concepts.
Able to partner effectively with data scientists and analysts and translate between business questions and technical approaches.

Business Rules & Segmentation Logic

Strong ability to define and govern business rules segmentation and prioritization logic that align with brand strategies and compliance requirements.
Comfortable managing change-control processes for rules and logic updates.

Cross-Functional Collaboration & Influence

Demonstrated ability to work with Marketing Sales Medical Market Access Business Insights and Technology and Compliance stakeholders.
Strong communication skills with the ability to explain complex engine behavior and trade-offs in clear business-relevant language.

Analytical & Results Orientation

Uses data to evaluate engine performance adoption and incremental impact.
Embraces test-and-learn approaches and iterative optimization.

Change Management & User Enablement

Experience embedding new tools or capabilities into sales/marketing workflows.
Skilled in training stakeholder engagement and driving behavioral change.

People & Vendor Leadership

Experience leading small teams and/or matrixed resources in technical or analytics-heavy environments.
Comfortable managing vendors and ensuring delivery quality against SLAs.

Working with UsChallenging. Meaningful. Life-changing. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthrou...