Branding Strategist

Requirements:

• 24 years of experience in brand strategy marketing or positioning
• Bachelors degree in Marketing Business Communications or a related field
• Strong expertise in branding positioning and storytelling
• Experience creating and executing brand strategies
• Excellent written and verbal communication skills
• Analytical mindset with creative problem-solving abilities
• Experience working with cross-functional teams
• Experience in tech startup or multi-brand environments
• Understanding of digital marketing growth and funnels
• Experience working with international markets
• Familiarity with tools like Notion Figma or Miro

Responsibilities:

• Define and own brand positioning messaging and narrative
• Develop brand voice tone and comprehensive brand guidelines
• Conduct audience market and competitor research to inform strategies
• Translate business objectives into strong brand strategies
• Ensure brand consistency across websites apps social media and campaigns
• Collaborate with designers and content teams to execute brand strategy
• Support rebranding initiatives and product/brand launches
• Measure brand impact and continuously refine strategy