KMBC Marketing & Promotions Intern

Kansas City, KS - USA

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Description

The KMBC 9 / KCWE 29 Internship Program is a paid rigorous and highly competitive hands-on experience that provides individuals with the opportunity to learn about the operations of a broadcast television station. An intern in the KMBC KCWE Creative Services department can expect to gain hands-on experience in the marketing of each television station. They will learn about the promotion production processincluding scripting shooting editing and graphics creation. They will learn about strategies used to grow the KMBC 9 News brand as well as KCWE entertainment brands.

BRAND PROMISE PROMOTION

Learn how market research is used to determine how to best showcase our stations.
Learn how we collaborate as a team to brainstorm new ideas for our messaging.
Learn all the tools we use to shoot best-in-class video in our studio and in the field.
Learn how we approach editing for news and entertainment promotion.

COMMUNITY OUTREACH PROMOTION

Learn the importance of showcasing our stations efforts to serve and improve our community.
Learn the process of producing and trafficking Public Service Announcements.
Learn the methods beyond phone and television screens we use to get credit for our presence in the community.

SCHEDULING PROMOTION

Learn the tools we use to ensure effective promotion is seen by our target audiences.
Learn how we use our own television product and outside media sources like cable social and radio to promote our products.
Learn how we usher our television audiences to our digital products and vice versa.

DAILY TOPICAL PROMOTION

Learn the fundamentals of crafting effective coverage promises for daily newscasts.
Learn best practices for communicating with producers reporters and meteorologists; ensuring topical promotion reflects the latest most compelling developments of each story.
Learn the decision-making process behind which entertainment brands we choose to support with topical promotion.

An internship at KMBC KCWE Creative Services will provide a great foundation for those interested in pursuing a career in marketing media production or broadcasting.

Your first day at the station is set aside for orientation which Must be attended. Plan to work three days a week eight hours each shift with varying schedules. During your internship you should always check in with your assigned advisor upon entering the building.

Securing housing and transportation during the internship are the responsibility of the intern. KMBC 9 / KCWE 29 cannot offer support in this area.

Internship Program Dates

Spring 2026 Session

Session: *Feb. 9 May 10 2026

Summer 2026 Session

Session: *May 18 Aug. 16 2026

Fall 2026 Session

Session: *Sept. 14 Dec. 13 2026

*Dates are subject to change

Please provide a cover letter with your application. The cover letter should include:

Preferred Session: Spring Summer or Fall
Available start and end dates
Days and hours available to intern

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization that fosters collaboration and open communication ensuring that the content we create is authentic accurate and connected to the communities we serve.

Required Experience:

Intern

DescriptionThe KMBC 9 / KCWE 29 Internship Program is a paid rigorous and highly competitive hands-on experience that provides individuals with the opportunity to learn about the operations of a broadcast television station. An intern in the KMBC KCWE Creative Services department can expect to gain ...