Marketing Manager

KEY ACCOUNTABILITIES

1. Strategic & Data-Driven Execution

• Plan and run marketing strategies that support the companys goals.
• Identify market opportunities understand client needs keep an eye on trends and competitors.
• Lead research and analyse results to improve targeting messaging and overall approach.
• Turn data and insights into clear marketing plans and actions.
• Review campaigns and performance and make adjust to get better results and ROI.

Manager focus: Responsible for the overall marketing direction and results.

2. Operational & Compliance Excellence

• Oversee day-to-day marketing operations run smoothly timely and on schedule.
• Set up and improve marketing processes workflows and standard procedures.
• Ensure compliance with brand guidelines regulatory requirements and internal governance standards.
• Oversee marketing tools and systems including website CRM integration analytics platforms automation and reporting.
• Manage vendors and agencies to ensure deliverables meet quality brand timeline and cost expectations.

Manager focus: Ensures reliability scalability compliance and operational discipline across marketing.

3. Growth & Client Success

• Lead marketing efforts that generate leads nurture prospects and drive conversions together with sales.
• Plan and oversee campaigns across digital social media content events and other channels.
• Develop and execute client engagement retention and brand visibility programmes.
• Ensure marketing campaigns and events clearly communicate the firms value proposition to target audiences.
• Support mission planning and business initiatives with strategic marketing input and contingency planning.

Manager focus: Marketing impact on pipeline growth and client success.

4. People Leadership & Development

• Lead mentor and develop the marketing team and interns setting clear goals priorities and expectations.
• Provide guidance feedback and coaching to strengthen marketing capability and accountability.
• Build structured workflows and ensure effective delegation of marketing tasks and projects.
• Foster a collaborative innovative and high-performance marketing culture.
• Support continuous learning adaptability and professional growth within the team.

Manager focus: Builds people capability and future leaders.

5. Collaboration & Synergy

• Work closely with sales regional leaders and cross-functional teams to ensure marketing alignment with business goals.
• Lead effective internal meetings with sales to align campaigns priorities and pipeline support.
• Act as a trusted marketing partner to internal stakeholders providing insights and recommendations.
• Encourage knowledge-sharing collaboration and best-practice adoption across teams and regions.

Manager focus: Strengthens alignment trust and collective performance across the organisation.

QUALIFICATIONS (SKILLS KNOWLEDGE BEHAVIOUR)

• Bachelors degree in Marketing Business or a related field; Masters degree preferred but not essential.
• 5 years of experience in marketing preferably within the IP or professional services industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing SEO SEM and social media.
• Excellent analytical communication and project management skills.
• Ability to work collaboratively with Regional and central teams.
• Proficiency in marketing analytics tools and CRM systems.
• Willingness to travel within the region as needed.