Director of Marketing & Brand Positioning

Are you Ready to Engineer Your Career At IMEG one of the largest design consulting firms in the U.S. we strive to provide exciting and rewarding career opportunities to our team members. We work hard and are passionate about what we do but also love to have fun along the way. We celebrate the ability to be a firm of over 2900 employees in the US and beyond who still provides a local office approach and feel to each of our employee-owners. From opportunities to get involved and give back locally through our Community Involvement Committees to the ability to partner with exciting clients we take our jobs seriously but have a great time in the process.

As a company we believe in investing in our team members and providing an environment for expansive growth. We put people first. We are proud to say we are a 100% employee-owned organization and take pride in our commitment to being a great place to work. We support this commitment through work-life balance flexibility continuoustraining and development opportunities andcommunity impact. We reward innovation hard work and support a culture of sustainability.

IMEG is growing and wed love to have you join our team! We are currently seeking a Director of Marketing & Brand Positioning in our Rock Island IL office.

The Director of Marketing & Brand Positioning is a strategic leader responsible for advancing IMEGs brand visibility and communications across all regions and market sectors. This role oversees brand strategy implementation marketing and communication strategies digital content direction and development of the firmwide qualification content addition this role will collaborate closely with the Chief Marketing Officer Director of Proposal Operations National Market Sector Leaders Director of Regional Business Development and Client Executive team leaders to ensure alignment between brand storytelling market strategies and pursuit efforts. This position does not oversee proposal coordination or operations but provides essential content and brand direction that strengthens IMEGs competitive positioning and reputation.

Principal Responsibilities

• Lead the implementation of IMEGs brand strategy and positioning across all markets ensuring consistent messaging visual identity and alignment with IMEGs purpose and value proposition

• Oversee traditional marketing functions including campaigns visibility initiatives corporate announcements and public relations outreach

• Direct market sector and service line content development including thought leadership case studies market insights videos articles and digital storytelling

• Manage the accuracy quality and strategic relevance of IMEGs national qualification content library in close collaboration with the Director of Proposal Operations

• Collaborate on corporate internal communications supporting alignment culture-building and executive messaging across the firm

• Partner with National Market Sector Leaders to translate sector strategies into targeted brand messaging and thought leadership assets

• Collaborate with Regional Business Development team and Client Executive led teams to support regional visibility client outreach efforts and consistent positioning in local markets

• Provide strategic public relations and media direction including story development press coordination and reputation management

• Guide digital marketing direction including web content strategy social media alignment and analytics-informed engagement

• Lead and mentor a multidisciplinary team in marketing communications and content roles fostering collaboration and high performance

• Oversee Key performance Indicators processes and standards that drive quality consistency and continuous improvement across IMEGs marketing and communication functions

• Collaborate with Chief Marketing Officer to ensure resource allocation budgeting and staffing align with firm growth priorities

Required Skills/Abilities

• Proven ability to lead brand strategy content development public relations and communication functions at scale

• Exceptional writing storytelling messaging and executive communication skills.

• Ability to translate complex technical concepts into accessible compelling brand narratives

• Experience managing cross-functional teams and collaborating across a matrixed organization

• Strong project management skills including the ability to prioritize organize and deliver under tight deadlines

• Proficient in Microsoft and MS Office Suite including but not limited to Word Excel and Outlook

• Ability to travel up to 20% with occasional overnight stays

Education and Experience

• Minimum stock ownership level of Associate Principal with a clear and focused path towards the Principal level required

• Bachelors degree in Marketing Communications Public Relations Business or related field is required

• 15 years of progressively responsible experience in marketing communications or brand leadership in the Architecture Engineering and Construction industry strongly preferred

IMEG an employee-owned corporation is committed to investing in employees futures through professional development programs and opportunities for career advancement. We offer a comprehensive benefits package including generous PTO flexible schedule and assistance with tuition reimbursement. Additionally employees are eligible to enroll in health dental vision and life insurance on their first day of employment.

Want to learn more about IMEG and our other amazing career opportunities Please visit

IMEG is committed to providing equal employment opportunities in all employment practices without regard torace color religion sex (including sexual orientation or gender identity) gender national origin disability age genetic information(including family medical history) parental status (including pregnancy childbirth or related medical conditions includinglactation) ethnic origin hair type (including hairstyle or hair texture) citizenship status marital status military service veteransstatus political affiliation non-merit-based factors or any other characteristic protected by accordance with antidiscrimination law it is the purpose of this policy to put into effect these principles and mandates. IMEG prohibitsdiscrimination and harassment of any type. IMEG conforms to the spirit as well as to the letter of all applicable laws andregulations.

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