Web Optimization Manager

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 12 hours ago

Vacancies: 1 Vacancy

Job Summary

Column Technical Services is looking for a critical focused and strategy-orientedWeb Optimization Manager who thrives on turning data into actionable this role youll lead efforts to enhance our website by uncovering friction points developing data-driven hypotheses and implementing testing strategies that improve engagement and conversion. Working closely with analytics and cross-functional teams youll transform complex user behavior insights into meaningful improvements that help care seekers find what they need quickly and effortlessly. If youre ready to combine analytical rigor with creative problem-solving to shape a best-in-class digital experience wed love to hear from you.

Please note candidates must be authorized to work in the United States without current or future sponsorship.

Key Responsibilities

Reporting to the Associate Director Digital Experience Strategy you will:

Analyze behavioral data to identify friction points in the user journey and deliver strategic recommendations that enhance usability engagement and conversion.
Apply a critical lens to data by questioning assumptions investigating underlying behaviors and refining hypotheses to uncover deeper insights and inform optimization priorities.
Develop and prioritize testable hypotheses grounded in quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
Own the development and execution of a robust testing roadmap-including A/B and multivariate tests-collaborating with Product UX and Marketing Operations teams.
Utilize Heap and Power BI to monitor user behavior and site performance delivering data-driven insights aligned with core KPIs.
Partner with data analysts to validate findings and ensure optimization decisions are supported by statistically significant results and measurable business impact.
Translate complex data into clear compelling narratives that communicate optimization outcomes to cross-functional stakeholders.
Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity usability and overall site experience across key journeys.
Maintain and refine a backlog of optimization opportunities informed by user behavior research industry benchmarks and business objectives.
Align stakeholders around testing priorities and site experience goals facilitating shared understanding of trade-offs dependencies and expected outcomes.

Required Skills & Experience

4-7 years of experience in website optimization digital experience CRO (conversion rate optimization) or a similar role.
Bachelors degree in Business Administration Marketing Operations or Communications.
Deep expertise with web analytics platforms (e.g. Heap Adobe Analytics Google Analytics).
Proficiency in A/B and multivariate testing tools such as Dynamic Yield Optimizely Google Optimize Adobe Target or similar.
Strong hypothesis-driven mindset with proven ability to design execute and analyze digital experiments.
Advanced analytical skills with the ability to work independently on web data and collaborate with data teams for deeper analysis.
Comfortable working cross-functionally with UX content product and engineering teams to bring ideas to life.
Excellent communication skills with the ability to present insights in a clear actionable and persuasive manner.

Required Experience:

Manager