Brand Marketing Specialist Boots Opticians
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Job Location:
Nottingham - UK
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Location: Nottingham
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the role:
Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team an exciting new role at the heart of Boots Opticians brand growth plans. As our brand seeks to evolve and drive new customers in its time for change. Were focusing on getting our customers to think about our brand differently turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.
The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians Brand reappraisal three-year plan initiative across all advertising channels activations (e.g. sponsorships ambassadors TV and radio adverts) and by collaborating closely with other marketing channels.
Through innovative media planning and creative excellence (working with internal and external agencies) this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency meaning and difference as well as volume and conversion.
Key responsibilities:
Responsible for execution of all brand reappraisal campaigns from a media & creative perspective
Collaborate closely with Brand Marketing Manager on overall strategy & approach
Work with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary meaningful & differentiated way. Adhere to professional legal & brand guidelines delivering exceptional execution.
Work with our media agency to deliver efficient & effective media placements
Support with budget process and raising of POs
Keep up to date with creative & media best practice
Understand & interrogate all brand measurement & econometrics working with Brand Marketing Manager to find ways to improve activation performance
Collaborate with Boots UK Marketing on execution of joint brand plans
Collaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plans
Collaborate with Boots UK Marketing social media team PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrand
What youll need to have:
Understanding of media landscape channels & innovation
Some experience of executing brand and advertising creative including the processes to do so (e.g. TV video social etc.)
Strong aesthetic & design eye
Good Communicator & Relationship Builder
Experience of working with marketing agencies
It would be great if you also have:
A Marketing qualification
Minimum of three years in a marketing or brand role
Experience of leading a brand activation
Worked in Retail / Healthcare previously Optical would be helpful
Why Boots:
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
Whats next:
If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas
About the role:
Welcome to the Boots Opticians Brand team that sit as part of the wider Boots Opticians Marketing team an exciting new role at the heart of Boots Opticians brand growth plans. As our brand seeks to evolve and drive new customers in its time for change. Were focusing on getting our customers to think about our brand differently turning our customer insights into reality and creating a consumer centric brand proposition over the next three years.
The purpose of the Brand Marketing Specialist is to support the Brand Marketing Manager in the planning and execution of Boots Opticians Brand reappraisal three-year plan initiative across all advertising channels activations (e.g. sponsorships ambassadors TV and radio adverts) and by collaborating closely with other marketing channels.
Through innovative media planning and creative excellence (working with internal and external agencies) this role will deliver creative and innovative campaigns and activations to support in driving growth in brand saliency meaning and difference as well as volume and conversion.
Key responsibilities:
Responsible for execution of all brand reappraisal campaigns from a media & creative perspective
Collaborate closely with Brand Marketing Manager on overall strategy & approach
Work with internal and external agencies to deliver impactful creative which communicates the brand in a contemporary meaningful & differentiated way. Adhere to professional legal & brand guidelines delivering exceptional execution.
Work with our media agency to deliver efficient & effective media placements
Support with budget process and raising of POs
Keep up to date with creative & media best practice
Understand & interrogate all brand measurement & econometrics working with Brand Marketing Manager to find ways to improve activation performance
Collaborate with Boots UK Marketing on execution of joint brand plans
Collaborate closely with Brand Strategy Manager on overall strategy & approach & Advertising/Planning manager on eye test/commercial plans
Collaborate with Boots UK Marketing social media team PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the masterbrand
What youll need to have:
Understanding of media landscape channels & innovation
Some experience of executing brand and advertising creative including the processes to do so (e.g. TV video social etc.)
Strong aesthetic & design eye
Good Communicator & Relationship Builder
Experience of working with marketing agencies
It would be great if you also have:
A Marketing qualification
Minimum of three years in a marketing or brand role
Experience of leading a brand activation
Worked in Retail / Healthcare previously Optical would be helpful
Why Boots:
At Boots we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our benefits:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying discounted gym membership life assurance activity passes and more.
Access to free 24/7 counselling and support through TELUS Health our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at (Please note any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate)
Whats next:
If your application is successful our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion youll be notified by email.
Where a role is advertised as full-time we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you to be at your best.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
We’re always looking for people who care; people who go the extra mile to change things for the better for our customers, patients and team members. Whether you're looking for a particular opportunity, or maybe you’re not too sure which role you’ll want to apply for – you’ve come to t ... View more
