Market Proposition Manager – Daily Banking

• Craft and execute a compelling customer value proposition that addresses the specific needs and preferences of the German consumer base
• Collaborate with commercial financial and product teams to identify prioritize and deliver new Daily Banking campaigns and initiatives focused on client acquisition optimising conversion and deepening client relationships (including attracting additional funds increasing retention and cross-selling).
• Monitor and analyse drivers of customer satisfaction and recommendation developing targeted actions to improve client experience resolve pain points and increase advocacy.
• Drive initiatives around distribution partnerships targeted marketing strategies and continuous improvement of the products value proposition.
• Gather and prioritise market requirements for Daily Banking proposition leveraging customer insights competitive analysis and applicable regulations
• Contribute to defining and implementing viable commercial models and pricing strategies that drive growth and enhance profitability considering market demand competitor pricing cost structures and potential regulatory impacts.
• Run monitoring frameworks and systems to track product performance and commercial metrics across the product line
• Conduct market research to understand the competitive landscape and identify key differentiators for the product gaining insights into customer behavior and market trends.
• Monitor the latest trends best practices and regulations in financial services cultivating in-depth knowledge of the Daily Banking area.
• Support implementation and testing including operational set-up and training where required.

Required Qualifications Capabilities and Skills:

• Experience in building and managing product propositions for a high-performing German bank or fintech preferably in a Daily Banking related field i.e. current account cards rewards.
• Ability to analyse data interpret trends and translate strategy into actionable plans and initiatives.
• Understand financial drivers of the business and be able to build commercially viable solutions (incl. familiarity with metrics related to pricing including margin analysis profitability assessments and revenue forecasting).
• Proven ability to lead product life cycle activities including discovery ideation strategic development requirements definition and value management
• Familiar with conducting market research and analysis to understand competitive pricing dynamics and identify commercial opportunities for differentiation.
• Understanding of the competitive landscape customer needs and behaviors within the German retail financial sector.
• Familiarity with legal and regulatory requirements for financial services in Germany.
• Comfortable working in a dynamic digitally-focused setting.
• Fluent in English with strong written and oral communication skills.

Preferred qualifications capabilities and skills

• Additional knowledge of German preferred.