Digital Marketing Specialist

Ann & Robert H. Lurie Childrens Hospital of Chicago provides superior pediatric care in a setting that offers the latest benefits and innovations in medical technology research and family-friendly design. As the largest pediatric provider in the region with a 140-year legacy of excellence kids and their families are at the center of all we do. Ann & Robert H. Lurie Childrens Hospital of Chicago is ranked in all 10 specialties by the U.S. News & World Report.

Reporting to the Foundation Marketing Director the Digital Marketing Specialist supports the Foundations donor-facing communications with a focus on email and SMS communications. This role ensures digital touchpoints are effective in engaging donors driving fundraising and building lasting relationships.

Working closely with the Director of Foundation Marketing and the broader team the Specialist helps execute integrated campaigns across email SMS and web content. They manage campaign targeting and deployment track and analyze performance and provide insights to strengthen engagement strategies. The Specialist also partners with design editorial data and development teams to ensure creative and technical excellence that aligns with organizational goals.

Essential Job Functions:

• Build test and deploy email campaigns and journeys managing segmentation and targeting to reach the right audiences.
• Support the creation scheduling and execution of SMS campaigns.
• Write and refine messaging calls to action subject lines and headlines in collaboration with marketing and fundraising teams.
• Conduct A/B tests track key metrics and share performance reports to guide ongoing improvements.
• Set up and manage campaign tracking including UTM parameters and source codes to measure results.
• Follow email and SMS best practices to ensure strong deliverability compliance and IP reputation.
• Coordinate with the Information Services team to support accurate data syncing and campaign automation.
• Assist with other digital marketing tasks as needed including web content updates social media support and form development.
• Work with external vendors to troubleshoot issues and support platform functionality.

Knowledge Skills and Abilities:

• To perform this job successfully an individual must have the following education and/or experience.
• Education: Bachelors degree in marketing communications or a related field.
• Experience: 25 years of experience in digital marketing with a focus on email and/or SMS campaign development and deployment.
• Experience working with email marketing platforms (e.g. Luminate Online Salesforce Marketing Cloud Pardot Engaging Networks etc.) and basic knowledge of segmentation and automation tools.
• Strong writing and editing skills with the ability to craft clear engaging messaging and calls to action.
• Familiarity with A/B testing campaign performance metrics and reporting dashboards.
• Basic understanding of Google Analytics UTM tracking and campaign measurement best practices.
• Detail-oriented and highly organized with the ability to manage multiple projects and deadlines.
• Collaborative team player with strong communication skills and a willingness to support cross-channel marketing efforts.
• Interest in nonprofit or mission-driven work and passion for connecting audiences to a cause.

Education

Pay Range

At Lurie Childrens we are committed to competitive and fair compensation aligned with market rates and internal equity reflecting individual contributions experience and expertise. The pay range for this job indicates minimum and maximum targets for the position. Ranges are regularly reviewed to stay aligned with market conditions.In addition to base salary Lurie Childrens offer a comprehensive rewards package that may include differentials for some hourly employees leadership incentivesfor select roles health and retirement benefits and wellbeing programs. For more details on other compensation consult your recruiter or click the followinglink to learn more about our benefits.

Benefit Statement

For full time and part time employees who work 20 or more hours per week we offer a generous benefits package that includes:

Medical dental and vision insurance

Employer paid group term life and disability

Employer contribution toward Health Savings Account

Flexible Spending Accounts

Paid Time Off (PTO) Paid Holidays and Paid Parental Leave

403(b) with a 5% employer match

Various voluntary benefits:

• Supplemental Life AD&D and Disability

• Critical Illness Accident and Hospital Indemnity coverage

• Tuition assistance

• Student loan servicing and support

• Adoption benefits

• Backup Childcare and Eldercare

• Employee Assistance Program and other specialized behavioral health services and resources for employees and family members

• Discount on services at Lurie Childrens facilities

• Discount purchasing program

Theres a Place for You with Us

At Lurie Childrens we embrace and celebrate building a team with a variety of backgrounds skills and viewpoints recognizing that different life experiences strengthen our workplace and the care we provide to the Chicago community and beyond. We treat everyone fairly appreciate differences and make meaningful connections that foster belonging. This is a place where you can be your best so we can give our best to the patients and families who trust us with their care.

Lurie Childrens and its affiliatesare equal employment opportunity employers. All qualified applicants will receive consideration for employment without regard to race color sex sexual orientation gender identity or expression religion national origin ancestry age disability marital status pregnancy protected veteran status order of protection status protected genetic information or any other characteristic protected by law.

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