- Plan launch and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting lead form optimization creatives and budget allocation.
- Manage Google Ads campaigns (Search Performance Max Remarketing) with Conversion/Conversion Value objectives ensuring proper tracking and attribution.
- Can deal with Google Tag Manager (GTM) and GA4 configure events conversions and validate data .
- Design structured strategies and methodologies (Hypothesis Testing Learning Scaling).
- Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend CTR CVR CPL CPA ROAS).
- Adapt campaigns to the Saudi market culture language and consumer behavior audience segmentation.
- Collaborate with sales to align lead follow-up and improve.
Requirements
- 3 years of proven experience in performance marketing with focused on the Saudi market and B2B services.
- Demonstrated success in running Lead Generation campaigns on Meta and Conversion-focused campaigns on Google supported with case studies and performance numbers.
- Strong analytical and strategic thinking mindset with a clear methodology for experimentation.
- Solid understanding and ability to calculate ROAS.
Plan launch and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting lead form optimization creatives and budget allocation.Manage Google Ads campaigns (Search Performance Max Remarketing) with Conversion/Conversion Value objectives ensuring proper tracking and attributio...
- Plan launch and manage Meta Ads campaigns (Lead Generation / Sales) including advanced targeting lead form optimization creatives and budget allocation.
- Manage Google Ads campaigns (Search Performance Max Remarketing) with Conversion/Conversion Value objectives ensuring proper tracking and attribution.
- Can deal with Google Tag Manager (GTM) and GA4 configure events conversions and validate data .
- Design structured strategies and methodologies (Hypothesis Testing Learning Scaling).
- Develop weekly/monthly dashboards and performance reports with accurate KPIs (Spend CTR CVR CPL CPA ROAS).
- Adapt campaigns to the Saudi market culture language and consumer behavior audience segmentation.
- Collaborate with sales to align lead follow-up and improve.
Requirements
- 3 years of proven experience in performance marketing with focused on the Saudi market and B2B services.
- Demonstrated success in running Lead Generation campaigns on Meta and Conversion-focused campaigns on Google supported with case studies and performance numbers.
- Strong analytical and strategic thinking mindset with a clear methodology for experimentation.
- Solid understanding and ability to calculate ROAS.
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