Digital Marketing Director

About ABM

ABM is a Fortune 500 company with more than 100 years of excellence and a global workforce of 100000 employees. Every day we make a difference in the spaces and places that keep businesses running from aviation and healthcare to retail technology and beyond. With a mission To make a difference every day we are committed to innovation sustainability and delivering top-tier facility solutions for thousands of clients across diverse industries.

As part of ABMs ongoing digital transformation we are seeking a Director to lead our full digital marketing ecosystem encompassing web strategy marketing automation search engine marketing and MarTech oversight and integration.

The Role

The Director of Digital Marketing will serve as the architect and integrator of ABMs digital marketing ecosystem overseeing Web Experience (including UX design and SEO) and Marketing Automation (lead lifecycle campaign performance attribution). This leader will ensure all digital channels work seamlessly together to drive pipeline growth optimize conversion and strengthen ABMs brand presence.

Youll manage ABMs core digital platforms Webflow (CMS) Marketo Engage (automation) Marketo Measure (attribution) and Salesforce (CRM integration) while guiding a cross-functional team and agency partners to execute a unified digital strategy.

Key Responsibilities Digital Strategy & Leadership

Define and execute ABMs digital marketing strategy across web automation and analytics platforms.
Partner with marketing sales and IT to align digital initiatives with business goals revenue growth and customer experience.
Drive an integrated full-funnel digital approach from awareness through lead capture and conversion.
Champion innovation across the digital stack identifying opportunities to enhance efficiency personalization and ROI.

Web Experience & Optimization

Own ABMs web strategy across five key websites ensuring best-in-class design navigation and functionality using Webflow.
Lead UX SEO and web operations teams to deliver high-performing digital experiences optimized for lead generation and engagement.
Oversee accessibility mobile optimization and site speed to ensure a frictionless user journey.
Drive continuous improvement through testing and behavioral insights.
Partner with content teams to ensure consistency of brand voice storytelling and SEO performance across all properties.

Marketing Automation & Campaign Performance

Lead Marketo Engage strategy building and optimizing automated nurture programs scoring models and campaign workflows.
Ensure alignment between Marketo Marketo Measure Salesforce and other systems for accurate tracking and attribution.
Develop scalable campaign architectures that enable personalized and account-based marketing.
Partner with demand generation and sales teams to measure performance and improve conversion at each stage of the funnel.
Oversee governance compliance and data hygiene across automation systems.

MarTech Integration & Operations

Own the marketing technology stack ensuring all tools (Marketo Webflow Salesforce ZoomInfo LinkedIn Sales Navigator etc.) work cohesively to support marketing objectives.
Partner with IT and operations to evaluate new technologies manage integrations and maintain system performance.
Establish best practices and training for marketing technology adoption across teams.
Ensure compliance with data privacy security and accessibility standards.

Team Leadership & Collaboration

Lead and mentor a cross-functional digital team (UX SEO Web Operations Marketing Automation).
Foster collaboration across Marketing IT and Sales functions to ensure alignment and executional excellence.
Manage vendor and agency partnerships to extend capabilities and drive innovation.
Build a culture of accountability continuous learning and data-driven decision-making.

Required Qualifications

8 years in digital marketing marketing operations or web experience roles with leadership responsibility.
Proven success managing both web ecosystems and marketing automation platforms.
Hands-on expertise with Webflow and Marketo Engage (Marketo certification preferred).
Strong knowledge of Salesforce CRM and integration best practices.
Deep understanding of SEO UX design analytics and conversion optimization.
Experience managing multi-site operations and enterprise-level marketing systems.
Analytical and data-driven approach to digital performance management.
Strong leadership communication and cross-functional collaboration skills.

Preferred Qualifications

Experience with Marketo Measure ZoomInfo LinkedIn Sales Navigator or similar B2B marketing tools.
Background in B2B services facility management or other enterprise industries.
Knowledge of web accessibility (WCAG ADA compliance) and data privacy standards (GDPR CCPA).

Why Join ABM

At ABM youll lead digital transformation at scale shaping a connected ecosystem that drives growth and brand impact for a global leader. Youll collaborate with talented peers influence strategic marketing direction and play a pivotal role in ABMs continued success.

We offer competitive compensation comprehensive benefits and abundant opportunities for professional growth in a dynamic values-driven organization.