Senior Copywriter
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Job Location:
Boca Raton, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The ideal candidate is a strategic storyteller with deep direct-to-consumer experience who can translate business goals into clear persuasive and action-driving communication at a rapid production pace.
Key Responsibilities
Develop high-quality copy for digital campaigns website content paid media social media email SMS landing pages direct mail video scripts and print materials.
Collaborate closely with the CMO creative team internal partners and external agencies to deliver cohesive messaging across all marketing channels.
Write and optimize high-performance copy that supports demand generation including lead acquisition reactivation retention and promotional initiatives.
Produce thought leadership content including white papers research studies case studies product and service brochures blogs and technical articles.
Work closely with HairClubs Medical Advisory Board to develop accurate credible and engaging medical and technical content.
Create messaging frameworks value propositions taglines and brand positioning statements aligned with HairClubs strategic objectives.
Ensure all copy reflects the brand voice adheres to regulatory and compliance requirements and meets platform best practices.
Partner with design video and digital teams to concept script and execute integrated creative assets.
Conduct research to understand consumer motivations personas barriers and competitive dynamics.
Edit refine and elevate copy generated by internal teams and partners to ensure clarity impact and consistency.
Review performance analytics and collaborate with digital teams to continually test evolve and optimize messaging.
Support executive communications internal messaging and special projects as needed.
Qualifications
Bachelors degree in Marketing Communications Journalism English or related field.
15 years of professional copywriting experience with extensive work in direct-to-consumer marketing in health wellness or a comparable industry.
Extensive portfolio demonstrating high-impact work across digital print video and thought leadershiprequired for consideration.
Proven ability to produce persuasive audience-specific conversion-focused copy at an aggressive pace and high volume.
Experience producing thought leadership content technical articles research studies and educational materials.
Deep understanding of direct-response principles performance marketing SEO writing and social media content.
Highly skilled in synthesizing complex information into simple compelling consumer messaging.
Ability to manage multiple concurrent projects with exceptional attention to detail and deadlines.
Strong collaboration skills with the ability to adapt quickly to shifting priorities.
Mastery of spelling grammar brand voice and editing.
Key Competencies
Strategic thinker and expert storyteller
High-velocity creative output
Data-driven and results-oriented
Meticulous attention to detail
Strong communicator with polished presentation skills
Brand-driven and customer-centric mindset
Additional Requirements
An on-site written assignment will be required as part of the interview process.
This is not a role for someone relying on ChatGPT or AI toolswe require an original high-craft copywriter capable of producing exceptional work at speed.
On-site presence in Boca Raton is required.
Why HairClub:
HairClub is at the forefront of a thriving high-visibility industryand were just getting started. With 50 years of heritage and 108 centers across North America were reclaiming our brand in the marketplace and redefining whats possible in hair restoration. Joining HairClub means being part of a team full of energy innovation and opportunity where you can grow your career while helping clients feel confident and empowered. Explore more at .
Required Experience:
Senior IC
Key Skills
- Presentation Skills
- Marketing
- Proofreading
- Copy Editing
- Adobe Creative Suite
- Multichannel Marketing
- SEO
- Alternative dispute resolution
- Copywriting
- Creative Writing
- Branding
- Writing Skills
About Company
Take control of your hair loss at HairClub. Our total hair solutions can help you keep, regrow or restore your hair. Speak with our Hair Loss Specialists today.
