Junior Marketing Manager Organic Channels

Heylama is on a mission to cut learning waste and help people become fluent in under 12 months. We combine AI-powered conversation practice personalized learning paths and gamified challenges to help millions of learners finally break through the plateau.

Were looking for a smart hungry (Junior) Marketing Manager for Organic Channels to accelerate our growth across content SEO social media and in-app campaigns. Someone who loves creating testing iterating and isnt afraid to get their hands dirty.

Tasks

1. Blog & SEO content

• Research and write weekly SEO-friendly blog posts in the language learning / EdTech space (in English)
• Update and optimize existing posts to improve rankings and conversions
• Coordinate with CEO on topics briefs and content strategy

2. Weekly newsletters

• Draft engaging useful emails to our users that highlight new features challenges and learning tips
• Improve open and click-through rates through experimentation

3. Daily social media content

• Produce educational shorts for TikTok Instagram and YouTube Shorts using HeyGen
• Take existing longer-form content and repurpose it into multiple short pieces
• Help define the voice and style of Heylama across social channels

4. Social campaigns & community activation

• Plan and run challenges competitions raffles and engagement campaigns
• Collaborate with creators or users to amplify reach
• Come up with bold ideas that increase daily active use and virality

5. App Store product experiments

• Assist in planning and executing App Store page tests (copy screenshots creatives)
• Coordinate A/B experiments and track performance
• Work with our design resources to generate assets

Requirements

You dont have to know everything on day one we can teach the right person. What we care about:

Must-haves

• Strong AI skills - youre on a first-name basis with LLMs and are a master prompter
• Strong writing skills (English)
• Proven track record creating content that performs (social blog or newsletters)
• Curiosity initiative and willingness to learn fast
• Analytical mindset you care about what works not just what looks pretty
• Ability to work independently and ship consistently

Nice-to-haves

• Experience with TikTok / Reels creation
• Knowledge of SEO fundamentals
• Familiarity with App Store Optimization (ASO)
• Background in EdTech language learning or consumer apps
• Basic design or video editing skills

Personality fit

• Low ego high drive.
• Learner mindset.
• Comfortable iterating fast.
• Enjoys experimenting and testing ideas.
• Prefers clarity and ownership over bureaucracy.

We value intelligence and hunger more than seniority. If youre early in your career but sharp ambitious and eager to grow youll fit perfectly.

Benefits

• Work directly with the CEO on high-impact growth projects
• Build the organic engine of a fast-growing AI EdTech startup
• Expand your skills across SEO content social retention and ASO
• Flexible schedules and remote-first culture
• Opportunities to grow into a full-time leadership role as we scale
• Free access to the Heylama app. 75% discount for all friends and family.

Sounds exciting Submit your application and salary expectation and well get back to you ASAP.