Lead, Digital Marketing – Targeted Communications, APLA

WHO YOULL WORK WITH

As the Lead for Lifecycle & Targeted Communications in Asia Pacific Latin America (APLA) you will report to the Senior Manager Lifecycle & Targeted Communications APLA. You will partner closely with APLA and territory digital marketing teams (in Japan Korea Southeast Asia & India Pacific and Latin America) Nike Direct Digital Commerce (NDDC) Digital Marketing Operations Brand Creative and cross-functional peers across PHK and globally. Collaboration with these partners is essential to deliver best-in-class personalized and brand-right consumer communications across Nikes owned digital channels.

WHO WE ARE LOOKING FOR

This posting is for 2 positions:

Lead Digital Marketing Lifecycle & Triggered Communications APLA

Lead Digital Marketing Targeted Communications APLA

Nike seeks a strategic innovative data-driven and consumer-obsessed digital marketing leader. The ideal candidate is passionate about sport digital storytelling deeply curious about consumers behavior and aligned with Nikes brand purpose. They blend art and science are deeply curious about member behavior and thrive in a fast-paced matrixed environment. They influence and partner across teams to deliver measurable brand and business results with a bias for innovation and marketing excellence.

• 6 years of experience in digital marketing particularly in targeted communications lifecycle marketing or CRM/loyalty programs focusing on consumer engagement and retention across multiple channels.
• Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training.
• Technical proficiency with CRM and marketing automation platforms (e.g. Adobe Journey Optimizer) including hands-on experience designing customer journeys (audience segmentation orchestration decisioning A/B testing) and a strong understanding of data instrumentation and omnichannel communication strategies.
• Experience with marketing analytics and collaboration tools such as Adobe Analytics Tableau Airtable and Figma along with familiarity using project management platforms to coordinate campaigns.
• Strong analytical and data-driven mindset with a history of leveraging insights to drive decision-making optimize campaigns and iterate through testing.
• Demonstrated success collaborating in cross-functional cross-territory teams within a matrixed organization showing cultural agility and influence across teams.
• Excellent written and verbal communication skills in English; additional language skills (e.g. Japanese Spanish) are a plus in the APLA region.

WHAT YOULL WORK ON

You will lead the strategy development optimization and planning of targeted communications across the Nike App email native push notifications and other territory specific channels for APLA. You will partner on execution of targeted communications across each territorys market as well as optimize and develop a Nike-right Lifecycle & membership strategy across APLA territories to ultimately impact the consumer lifecycle journey with the Nike Inc. brands. You will champion brand and business priorities and deliver measurable brand and commercial impact. Your work will drive consumer engagement retention and brand affinity supporting both seasonal campaigns and always-on programs.

• Develop and execute annual and seasonal targeted communications strategies aligned with APLA business objectives.
• Partner with digital marketing territory teams to deliver personalized relevant and timely consumer communications supporting horizontal member journeys (acquire grow retain) and vertical sport journeys (e.g. Running Football Basketball) tailoring communications to drive relevance and value by audience and moment.
• Craft holistic omnichannel strategies brief creative and audience teams and define plans for continuous optimization through rigorous A/B testing and measurement.
• Partner with Digital Marketing Operations to build orchestrate and optimize lifecycle journeys in Adobe Journey Optimizer (AJO) including segmentation decisioning channel mix and experimentation.
• Partner closely with Digital Marketing Operations on capability and data roadmaps for Lifecycle & Owned Comms features/technology needsincluding rollout planning operational training on capabilities and managing intake & requirements from Geos and territories for the backlog of new capabilities/feature improvements.

• Use data and analytics to monitor performance optimize journeys and inform future strategies driving measurable brand and commercial impact. Foster a test-and-learn culture championing innovation and continuous improvement.

• Represent APLAs needs in global and territory forums advocating for new capabilities and channel excellence.

• Manage agency and vendor relationships as needed.

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.