Specialist, Marketing & Communications
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Job Location:
Monthly Salary:
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Why Discover Saskatoon
Discover Saskatoon is the citys destination management and marketing organization. We are a passionate and collaborative team that celebrates the people experiences and businesses that make our city remarkable. We build community pride attract visitors and strengthen the local economy by sharing Saskatoons stories with the world. You will join a team that values innovation accountability and community. We offer meaningful work and the opportunity to make a lasting impact on Saskatoons visitor economy.
Position Summary
The Marketing & Communications Specialist plays a key role in delivering Discover Saskatoons marketing and communications initiatives across digital traditional and earned channels.
Reporting to the Director of Marketing & Communications this in-office role connects strategy to execution by coordinating campaigns developing content and producing materials that reflect a consistent compelling brand voice. The Specialist supports the Digital Marketing Manager with campaign execution performance tracking and ongoing content updates while using strong foundational graphic design skills to create on-brand visuals that enhance storytelling and stakeholder engagement.
Mindset
- Customer-Centred Approach: Builds and maintains trusted professional relationships with members partners and stakeholders that reflect Discover Saskatoons values and commitment to community growth.
- Integrity and Accountability: Upholds transparency professionalism and responsibility in communication data handling and decision-making.
- Collaboration: Works proactively with internal teams and external partners to align goals share insights and deliver consistent results and support communications and joint initiatives.
- Adaptability: Responds effectively to evolving priorities market changes and operational needs while maintaining composure and focus.
- Continuous Improvement: Actively seeks feedback and identifies ways to improve member engagement reporting and operational efficiency.
- Community Engagement: Represents Discover Saskatoon with pride and enthusiasm at community and industry events fostering goodwill and visibility.
- Strategic Thinking: Balances relationship-building with business priorities ensuring all actions support Discover Saskatoons strategic plan.
Skillset
Campaign Coordination & Execution
- Campaign Management: Coordinate integrated marketing campaigns across digital traditional paid owned and earned channels ensuring alignment with organizational strategy.
- Cross-Functional Internal Collaboration: Works with membership business development and leadership teams to support unified communications and storytelling.
- Cross-Functional External Collaboration: Work closely with agencies internal departments and external partners to manage timelines deliverables creative briefs and execution schedules.
- Digital Support: Support the Digital Marketing Manager with campaign setup tracking asset delivery and reporting across digital platforms.
- Website Content Support: Maintain the accuracy of web content by coordinating updates and ensuring that information remains current relevant and aligned with active campaigns.
- Marketing Operations: Maintain campaign calendars message maps and asset libraries to ensure a consistent organized and accessible workflow.
- Event Initiatives: Supports event promotion onsite materials signage coordination and post-event reporting.
Graphic Design & Content Production
- Design & Brand Development: Create high-quality on-brand visuals for digital print and environmental applications using Canva and Adobe Creative Suite.
- Creative Asset Production: Produce social graphics web images presentations ads event materials and reports that reinforce Discover Saskatoons brand identity.
- Accessibility & Consistency: Ensure all visual assets meet accessibility standards and maintain brand consistency across channels and audiences.
Communications & Writing
- Content Development: Write and edit engaging content for newsletters website updates press materials social media and stakeholder communications.
- Messaging Alignment: Collaborate with the Earned Media & PR Manager and the Content & Social Media Specialist to ensure unified messaging across all public-facing channels.
- Tone & Voice Stewardship: Ensure all written communication reflects Discover Saskatoons brand voice values and strategic priorities.
Stakeholder Support & Reporting
- Stakeholder Communication: Support membership and partner engagement efforts in collaboration with the Membership Manager ensuring timely and professional communication.
- Reporting & Insight Generation: Assist in preparing campaign performance summaries engagement reports and analytics dashboards to support internal decision-making.
- Presentation Support: Prepare professional presentations and materials for leadership partners and external stakeholders.
Digital and Website Support
- Website Maintenance: Update and maintain website content including seasonal pages event listings partner information and other routine CMS updates.
- Quality Assurance: Monitor the website for issues such as broken links 404 errors outdated content and basic accessibility or formatting fixes; action updates or flag for support.
- Digital Performance Support: Assist the Digital Marketing Manager with analytics SEO-friendly content updates and digital tasks that support overall campaign and website performance.
Measurement & Reporting
- Performance Tracking: Track analyze and report metrics campaign outcomes and engagement indicators using digital analytics tools.
- Insight Development: Use data to inform recommendations support optimization efforts and guide continuous improvement in campaign execution.
- Trend Monitoring: Stay informed of marketing trends and best practices to support innovation and relevance in all campaigns.
Operational Support
- Visitor Experience: Serve as the primary backup for the Operations and Visitor Experience Coordinator by providing basic guest greeting visitor support and minimum visitor centre coverage when needed.
Key Indicators
- Campaign Execution & Timeliness: Delivers assigned campaign assets content pieces and creative materials on schedule maintaining consistent adherence to project timelines and internal approval processes.
- Brand Consistency & Quality Control: Compliant with Discover Saskatoons brand guidelines across digital print and stakeholder materials as evaluated through internal reviews and campaign audits.
- Creative Production Performance: Produces high-quality design and content assets that meet project briefs requiring no major revisions upon first review.
- Content & Communication Delivery: Completes all assigned newsletters website updates and stakeholder communications within established timelines and accuracy standards ensuring alignment with organizational messaging and tone.
- Digital Engagement Contribution: Demonstrates measurable impact through content that contributes to improved engagement metrics (reach impressions click-through rates time on page) supporting the performance targets set in the annual business plan.
- Cross-Team Collaboration: Provides timely reliable support to internal teams and agency partners ensuring 100% of hand-offs shared documents and collaborative deliverables are completed on time and in alignment with campaign goals.
- Reporting & Data Accuracy: Delivers campaign performance summaries with 95% accuracy incorporating insights that help guide continuous improvement and strategic decision-making.
Toolset
- Design & Creative Platforms: Proficient in Canva and Adobe Creative Suite (Illustrator InDesign Photoshop) for creating branded digital and print materials.
- Digital Marketing Tools: Experience with social and digital platforms including Meta Business Suite Google Ads and analytics dashboards.
- Content & Communications Tools: Skilled in using email marketing and communication platforms such as Mailchimp Constant Contact and website CMS tools.
- Project Management Tools: Comfortable working with Asana Trello or similar systems to manage timelines deliverables and cross-functional workflows.
- Web Content Tools: Experienced in updating web content in CMS platforms such as WordPress or Simpleview to ensure accuracy and alignment with campaigns.
- Reporting & Analytics: Proficient in Excel and familiar with reporting dashboards (Google Analytics Power BI or equivalent) to compile metrics and insights.
- Collaboration Tools: Fluent with Microsoft Teams Outlook Word and SharePoint for internal communication coordination and document management.
- Event & Engagement Support Tools: Working knowledge of Eventbrite or related platforms to support event logistics and stakeholder engagement.
Qualifications
- Experience: 35 years of experience in marketing communications social media or design-focused coordination roles ideally in a fast-paced multi-stakeholder environment.
- Education: Degree or diploma in marketing communications graphic design or a related field.
- Writing & Editing: Strong copywriting proofreading and ability to communicate clearly across digital and stakeholder channels.
- Design Literacy: Ability to create and format on-brand assets using Canva or Adobe Creative Suite.
- Project Coordination: Strong organizational skills with the ability to manage multiple deadlines and collaborate across teams.
- Tourism & Community Knowledge: Understanding of Saskatoons tourism cultural and business landscape is an asset and supports authentic storytelling.
What We Offer
Discover Saskatoon offers a comprehensive and competitive total rewards package designed to support your well-being and professional growth. Our compensation is aligned with market standards and complemented by a range of benefits and perks including:
- Comprehensive Benefits Plan
- Flexible Health & Wellness Spending Account
- Employee & Family Assistance Plan
- 5% Matching RRSP Contributions
- Paid Parking & Corporate Cell Phone
- Professional Development Opportunities
- Additional Paid Time Off
- Exclusive Perks
How to Apply
Please submit your cover letter and resume to by Sunday January 4 2026 at 5:00 pm CST.
Applicants are encouraged to apply early. We thank all applicants for their interest but only those being interviewed will be contacted.
Required Experience:
IC
Key Skills
- Internal Control
- Accounting And Auditing
- Accounts Handling
- General Services
- Elevator
- Brand
