Marketing Director To 125K Orlando, FL Job 3696

Marketing Director To $125K Orlando FL Job # 3696

Who We Are

The Symicor Group is a boutique talent acquisition firm based in Schaumburg IL & Rockport TX. Our nationally unique value proposition centers around providing the very best available banking and accounting fact most of our recruiters are former bankers or accountants themselves!

We know how to evaluate the very best banking and accounting talent available in the market. Whether you are a candidate seeking a new opportunity or a bank or company president trying to fill an essential position The Symicor Group stands ready to deliver premium results for you.

The Position

Our bank client is seeking to fill a Marketing Director role in the greater Orlando FL area. The successful candidate will be responsible for developing managing and implementing organization-wide marketing and business development programs to increase customer engagement and support the banks growth initiatives. Direct oversight of Marketing teams.

The opportunity has a generous salary of up to $125K plus generous incentives and a benefits package. (This is not a remote position.)

Marketing Director responsibilities include:

• Develops and executes enterprise brand equity marketing and communication strategies that align with the banks mission and strategic goals.
• Develops and executes digital marketing social media content marketing and online advertising to drive awareness engagement and conversions. Ensures consistent messaging to both internal and external communities including the development of collateral design merchandising campaigns communication management and advertising messaging via multimedia channels.
• Directs the organizations social media strategy ensuring active and engaging presence across relevant platforms and leveraging the channels for brand building and member engagement.
• Prepares budget and executes annual marketing and business development plan in coordination with the banks Strategic Plan and organizational growth goals.
• Manages bank website and messaging across all other member facing platforms (online banking mobile banking statements etc.) to ensure bank is maximizing usage cross-selling and digital engagement potential while ensuring compliance with all regulations.
• Responsible for the image of branches and facilities from a brand/Marketing standpoint.
• Utilizes available data to drive business decisions. Analyzes the performance of marketing campaigns against key performance indicators such as return on investment (ROI) conversion rates member acquisition costs and engagement metrics across different channels.
• Undertakes market research studies and surveys to better understand the market and member preferences and experience. Utilizes available data to analyze member behaviors and life cycle data extracting actionable insights to personalize member experiences enhance engagement strategies and improve retention rates.
• Manages the banks community giving efforts and represents the bank at various community events and associations.
• Oversees retains develops and directs the Marketing and Business Development teams to ensure they are delivering on the bank strategies and expected service levels.
• Evaluates and recommends the appropriate staffing needs of the department. Ensures that all employee performance appraisals are completed and administered in a timely manner including goal setting providing constructive feedback in a professional manner and developing a career path for each individual. Recommends documents and administers employee counseling and disciplinary actions in coordination with Human Resources.
• Promotes and maintains a positive work atmosphere by recognizing top performers and communicating in a manner consistent with professional standards and demonstrating the banks core values.
• Keeps abreast of industry developments including but not limited to changes in regulations and technology.
• Ensures adherence to company policies and procedures and Banking regulations.
• Performs additional duties as required.

Who Are You

Youre someone who wants to influence your own development. Youre looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are but merely the starting point for your future.

You also bring the following skills and experience:

• Bachelors degree in marketing communication business administration or related field required.
• Outstanding and proven communication and organizational skills with a focus on teamwork project management and follow-up.
• Proven knowledge of state-of-the-art marketing customer experience brand product and service management theory practices techniques and methodology including changing market dynamics and consumer preferences. Ability to translate research and data into marketing and member experience strategies that drive growth and profitability.
• Highly organized creative and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency of traditional and online marketing strategies tools and methodologies.
• Results driven self-motivated and able to work independently with strong analytical skills.
• Exceptional knowledge of Microsoft Office specifically Word PowerPoint and Excel.

The next step is yours. Email us your current resume along with the position you are considering to:

Required Experience:

Director