Marketing Director, Brand and Content

Job Title: Marketing Director Brand and Content

Company: Reef Capital

Location: Deer Valley East Village on behalf of Extell (EXU) and Reef

Salary/Job Type: $140000-$175000; Full-Time Utah-based

About Reef:

Reef Capital is a Utah-based vertically integrated investment and development firm founded in 2005. Reefs team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success our investment approach combines proven expertise with purposeful innovation. Reefs team has completed more than 500 transactions across all lines of addition to our real estate investment strategy Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly growing from about 25 employees to well over 400 with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto Expect the Best Reefs most prominent developments include Black Desert Resort a $2 billion luxury resort in Ivins Utah; Marcella a luxury private golf community in Park City Utah; Tributer Resort Virginias newest premier private lakeside golf destination; Cornerstone Club a 5000-acre residential community private club and resort in Telluride Colorado; Sweetens Cove a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua on the island of Kauai Hawaii.

At Reef our mission is to recruit develop and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

About Deer Valley East Village:

Deer Valley East Village (DVEV) is an exclusive new luxury base area situated at the foot of Deer Valley Resorts expanded terrain and directly across from Jordanelle State Park and Reservoir. Designed as a four-season alpine destination DVEV combines world-class skiing lake recreation elevated hospitality and thoughtfully curated village experiences. The development partners are committed to delivering exceptional real estate and guest experiences backed by Deer Valleys renowned service standards and long-standing legacy of excellence.

Position Summary:

The Marketing Director Brand & Content serves as a strategic support leader to the Vice President of Marketing responsible for building the visual digital and narrative framework that defines Deer Valley East Village and supports the real estate sales strategy for Extells and Reefs project portfolios. This individual will lead all creative development content production digital marketing social media strategy market research and asset management while ensuring consistent brand expression in alignment with the Deer Valley trademark license agreement and the destination brand strategy.

The ideal candidate possesses a strong understanding of luxury real estate brand development digital ecosystems social storytelling and content production. This role works collaboratively across DVEV partners including Extell Deer Valley Resort brokerages hospitality operators and municipal stakeholders. This role also partners closely with the Reef Enterprises marketing team utilizing shared technical expertise and operational support resources.

Key Responsibilities:

The role is responsible for building and managing the brand identity content ecosystem and digital presence for Deer Valley East Village. Core areas include:

Brand Identity Creative Direction & Trademark Stewardship

• Translate the Deer Valley East Village brand strategy into a cohesive visual identity system used consistently across all partner properties and real estate projects.
• Maintain brand naming and design compliance across all assets in alignment with the Deer Valley trademark license agreement.
• Develop and maintain brand guidelines templates creative toolkits and visual systems to ensure high-quality consistent brand expression.
• Partner with Deer Valley Resorts marketing team to ensure alignment across shared brand touchpoints

Content Development & Creative Production

• Direct production of premium content including photography videography renderings lifestyle storytelling copywriting and visual assets for multi-channel use.
• Produce real-time onsite content showcasing construction progress milestones seasonal experiences and real estate features.
• Develop content featuring skiing lake recreation culinary programming wellness experiences and village life for use across partner projects.

Digital Marketing Email & Paid Media

• Lead development updates and optimization of websites supporting DVEV and individual real estate projects.
• Develop and execute email campaigns newsletters and milestone communications across partner databases.
• Direct paid media including search social programmatic and digital video to support real estate lead generation.

Social Media Strategy & Channel Development

• Develop and execute the organic social media strategy for DVEV and select project channels.
• Manage content calendars channel growth community engagement and influencer or creator partnerships.
• Ensure alignment between social storytelling paid campaigns and real estate marketing priorities.

Real Estate Sales Materials

• Lead production of materials supporting sales of Extells and Reefs real estate offerings
• Create brochures decks maps amenity overviews lifestyle content collateral floorplan summaries digital brochures and project websites.

Digital Asset Management (DAM)

• Establish and oversee a centralized DAM system ensuring organized access to photos videos renderings maps and collateral across DVEV partners.
• Manage file versioning naming conventions permissions and asset distribution workflows.

Agency & Cross-Functional Management

• Oversee creative digital paid media and content agencies to ensure high-quality output delivered on schedule and within budget.
• Partner with Extell Reef Deer Valley Resort hospitality operators sales teams and construction teams to ensure information accuracy and alignment.
• Partner with the Reef Enterprises marketing team as a shared-services resource leveraging technical expertise integrated workflows and centralized support.

Qualifications:

• Bachelors degree in Marketing Communications Digital Media Business or related field.
• Minimum of 7-10 years of experience in brand content or digital marketing within luxury real estate hospitality resort or destination development.
• Proven experience developing creative assets digital campaigns and polished sales materials.
• Strong writing visual direction and content development skills.
• Experience leading social strategy and digital analytics.
• Excellent communication and relationship-building skills.
• Strong organizational and project management capabilities.
• Ability to work in fast-paced multi-partner environments with competing priorities.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Discounts at Company-owned Resorts and Golf Courses

Required Experience:

Director