Director, Demand Generation (Remote)

JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient responsible and integrated supplier base. With 30 years of expertise we specialize in solving complex procurement and supply chain challenges across various industries. Our 1300 global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses. For more information visit

This results-oriented strategic leadership role driven by a passion for leveraging AI focuses on accelerating customer acquisition pipeline growth and market expansion through cross-departmental collaboration. Reporting to the Chief Marketing Officer the Director of Demand Generation serves as a bridge between teams maximizing the effectiveness of demand generation initiatives.

In this role you will develop and execute integrated data-driven programs to drive revenue growth improve funnel performance and generate an outbound pipeline. This is a hands-on leadership role with broad visibility and the opportunity to shape how we engage and convert target accounts.

Role Responsibilities:

Foster the growth of AI-centric teams by championing upskilling in AI tools data-driven marketing and agile execution while leading and driving the development of the Marketing and Inside Sales teams.
Manage and develop the Demand Gen and Inside Sales teams ensuring strong alignment between marketing campaigns and outbound prospecting efforts.
Create and execute high-level pipeline generation strategies including ABM and outbound initiatives aligned to sales objectives and company growth targets.
Define the demand tech stack strategy with a focus on automation personalization and AI integration supported by robust data and content management to power AI capabilities.
Set and manage the demand generation budget allocating resources for maximum ROI and balancing long-term strategy with short-term performance.
Establish and track KPIs and performance metrics that clearly demonstrate marketing and Inside Sales contributions to pipeline funnel conversion and revenue.
Provide executive-level reporting and insights regularly presenting to the C-level Executive Leadership Team on campaign performance funnel health and pipeline forecasts.
Leverage tools like Marketo or Salesforce to build and refine automated programs drive pipeline velocity and improve lead handoffs and conversion.
Develop the annual strategic pipeline plan based on the sales segment growth plan
Lead AI-driven campaign evolution and omni-channel program optimization (SEO ABM webinars/events etc) by leveraging generative and predictive AI to enhance personalization automate segmentation and improve efficiency creative output and ROI.
Collaborate cross-functionally with Product Marketing Sales and Customer Success to ensure message consistency audience alignment and go-to-market cohesion.
Solve complex problems creatively using data stakeholder input and market insights to overcome blockers and continuously improve performance.

Role Requirements:

A Bachelors and/or Masters degree in Marketing Business or a closely related field is required.
A strategic and hands-on demand generation leader with deep expertise in marketing automation ABM and AI-powered workflows with a strong analytical mindset and a passion for leveraging AI experimentation and next-gen marketing strategies.
A proven track record in high-growth SaaS or tech environments is highly desirable. You should have a deep understanding of the sales funnel lead generation and conversion optimization.
A confident communicator with executive presence comfortable presenting to senior leadership and C-level stakeholders.
A proactive problem solver who thrives in fast-paced high-growth SaaS environments.
A strong operator and project manager capable of orchestrating complex multi-touch campaigns with precision and agility.
A data-driven decision maker who knows how to define measure and optimize KPIs that tie directly to business outcomes.
Willingness to travel internationally (30%)

What We Offer:

At JAGGAER we are committed to supporting you and your familys well-being. Your health is a priority and we offer a range of programs to help you stay well and thrive. Our benefits include exceptional medical dental & vision plans adoption assistance wellness reimbursements generous parental leave 401(k) matching flexible work options unlimited vacation for exempt employees and more!

Our Values:

At JAGGAER our business is about people. Our products are built on intellectual property but the real differentiator is the teams behind themthe way we collaborate innovate solve problems and deliver for customers. TEAM gives us a common set of expectations for how we work together across products cultures and geographies.

Transparency Openness Builds Trust

Candor strengthens relationships speeds decision-making and ensures problems are solved togetherwith customers teammates and partners.

Entrepreneurial Spirit Own It Drive It Make It

A scrappy customer-obsessed problem-solving mindset is at the cornerstone of both organizational and personal growth

Accountability Thumbs In Not Fingers Out

We take responsibility ourselves before pointing elsewhere

Metrics-Driven Results Outcomes Over Activities

Data and evidence guide our decisions help us course-correct quickly and ensure were delivering real impact

EEO:

JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race ethnicity ancestry religion color national origin sex (including pregnancy childbirth or related medical conditions) marital status caregiver status sexual orientation gender gender identity gender expression transgender status sexual stereotypes age genetic information military or veteran status mental or physical disability or other applicable legally protected characteristics.

ACCESSIBILITY:

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process please send a request to: All requests for accommodations are treated discreetly and confidentially as practical and permitted by law.

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