Content Marketing Specialist
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Content Marketing Specialist
Founded in 2007 Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle - from validating ideas to analyzing the competitive landscape and beyond. More than 12000 global companies across diverse industries trust Patsnap to innovate faster with AI.
We have a vibrant and diverse team across offices in Toronto London Beijing Shanghai Suzhou and headquarters in Singapore. We are proud of our company vision values and entrepreneurial spirit and are committed to fostering an inclusive environment where talent thrives and ideas bloom. Our $300M Series E funding round brings our valuation to over $1 billion and we have a remarkable amount of growth ahead.
We are actively seeking a Content Marketing Specialist to shape and amplify our brand narrative engage our target audience and strengthen our market will run the content strategy and editorial roadmap for Patsnap manage production for the blog and customer stories write and produce original content research trends and news consult and inform plans for content distribution and report on success will work closely and collaboratively with the Senior Head of Marketing marketing team leads and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth.
What Youll Be Doing
- Develop and execute a data-driven content strategy for Patsnap aligned with our brand mission and business goals
- Create a content roadmap and oversee and produce high quality content across blog posts thought leadership whitepapers webinars videos and social media (LinkedIn Twitter Instagram YouTube Facebook)
- Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions utilizing keyword research for content optimization and topic/headline ideation
- Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content videos and more to support content strategy goals
- Drive strategy and execution for content distribution and content partnerships working alongside channel owners to maximize reach of Patsnaps content
- Come up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnaps reputation and brand
- Partner with other departments such as product GTM and sales to ensure that content initiatives are aligned with the companys overall business goals
- Report on success metrics generating content performance reports and insights utilizing tools to track trends and key results and to inform ongoing content strategy learning and iterating with data-informed decisions to continually improve content performance
About You
- 2-3 years of successful content marketing editorial and/or creative content experience
- Proven track record of high-impact content strategy and creation
- Experience working in global organizations or with international markets
- Experience working in B2B SaaS organizations
- Experience in technical content writing for IP or R&D audiences an advantage
- Understand how to produce content for multiple audiences deliver work at the highest editorial standards and can make a piece of content more valuable engaging and authentic to Patsnap
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out whats working and what opportunities may exist regarding trends specific keywords or content knowledge gaps
- Ability to think strategically and creatively in a fast paced dynamic environment
- Tools Salesforce HubSpot Hootsuite Wordpress CMS Analytical Tools
- Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
- Can inspire and motivate cross-functional teams to deliver high-quality complex multiple-stakeholder creative content projects on time and within budget
- Highly organized and detail-oriented
- Experience leading a team of marketing professionals (preferably with experience managing remote teams)
- Can work EST hours and comfortable working across various time zones with global teammates
What Youll Love
- 5 weeks paid vacation ( 1 day per year of service to a maximum of 30 days)
- Comprehensive benefits package for you and your dependents from day one
- RRSP Contribution Matching
- Access to mental health support
- Maternity and paternity leave
- 2 company paid volunteering days
- Life Assurance
Our Values
- Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.
- Leadership: We lead by example and inspire each other to reach for new heights.
- Openness: We are open and honest and share our ideas with care and consideration.
- Growth: We are lifelong learners who choose resilience and grit over defeat.
- Innovation: We seek out new ways to solve problems and dont stop until weve created a higher standard.
- Customer: Our customer is at the center of everything we do. Their success is our success.
Patsnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race religion national origin citizenship sex gender identity or expression sexual orientation pregnancy age or marital veteran/military or disability status or any other protected status in accordance with federal provincial/state or local laws.
Even if you dont meet 100% of the above qualifications we encourage you to apply and tell us why youd be a great fit for this role! If you require any accommodations during the interview process please email us at emailprotected so we can best support you.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Patsnap empowers IP and R&D teams with advanced AI to get better answers and make faster decisions. Increase IP productivity by 75% while reducing R&D wastage by 25%.
