Content Director

Content Director

Decatur IL

This Content Director role supports three insurance organizations within the Integrity Marketing Group family:

• New Horizons Insurance Marketing is a senior market Field Marketing Organization (FMO) that supports independent insurance agents specializing in the senior market. We provide service marketing training and technology to help agents sell more business and serve more clients effectively. New Horizons operates B2B creating content that educates and empowers insurance agents so they can focus on what they do best: selling policies.

• Sams/Hockaday & Associates is our local insurance agency (in Decatur IL) serving consumers over the age of 65 in surrounding areas. Operating B2C Sams Hockaday helps those retirees navigate Medicare retirement planning and related insurance products.

• Senior Allies is our national insurance agency that serves consumers across the country. The mission is the same as Sams/Hockaday its just the service area that is different. Also operating B2C Senior Allies reaches seniors nationwide with educational content and insurance solutions designed specifically for the 65 market.

Job Summary

Youll be the main writer for all three companies. That means you need to write for two very different audiences:

• Insurance agents who need to stay informed about products compliance and sales strategies (B2B)

• Seniors age 65 who need clear simple explanations about Medicare and insurance options (B2C)

The core skill we need Strong technical writing. You need to take complicated insurance and Medicare topics and translate them into plain English that anyone can understand. For our senior audience we want to make Medicare easy and simple. For our agent audience we want to empower them with resources they can actually usewhether thats marketing materials product updates or insights about market changes.

Almost everything we do is online so having some basic SEO knowledge would be helpful.

What Youll Do:

Content Planning & Strategy

• Manage content calendars for all three brands

• Research keywords and plan content that drives organic traffic and leads

• Track whats working and adjust the strategy accordingly

Writing (This Is Most of the Job)

• Write a weekly in-depth blog post for New Horizons (agents)

• Oversee bi-weekly blog posts for Sams/Hockaday (consumers)a freelancer helps with these

• Write monthly blog posts for Senior Allies (consumers)

• Create educational content how-to guides and training resources

• Write email newsletters weekly for New Horizons bi-weekly for Sams/Hockaday monthly for Senior Allies

• Handle announcement emails as needed for New Horizons (new products carrier updates webinars etc.)

• Update website contentnew product pages carrier pages announcements

• Create lead magnets like downloadable guides and checklists

• Write social media posts and promotional copy

• Ghostwrite for company leadership when needed

• Optimize everything for SEO whenever possible (more important on the B2C side as there is more competition for the topics we write about there)

Website & Digital Management

• Update websites with new content quarterly incentives and annual Medicare changes

• Make sure all content is SEO-optimized and user-friendly

• Respond to blog comments

Events & Webinars

• Create event listings and promotional materials

• Write copy for seminar marketing

• Promote webinars and training sessions

Compliance

• Maintain HPMS certification to submit materials to CMS

• Ensure all content meets Medicare marketing regulations

• Stay current on compliance requirements and answer agent questions about compliance

Who Were Looking For

The ideal person for this role would have a degree in English journalism or a related field. Any kind of online writing experience would be great and a background in SEO or digital marketing would be very helpful. We use the following tools: Webflow GoHighLevel HubSpot Slack and Monday. Any knowledge about the insurance industry would also be helpful.

You do not need to be a SME to succeed in this role there are plenty of experts here that you can interview and speak with to write the content and the longer you do this the less help youll need as you learn the ins and outs of the senior insurance market.

Beyond the technical skills you need to be self-motivated and able to work independently. Youre detail-oriented and organized enough to juggle multiple brands and deadlines.

You genuinely care about creating helpful content that serves peoplewhether thats an agent trying to grow their business or a senior trying to understand their Medicare options. Youre empathetic and patient when writing for senior audiences and you can easily shift between a professional B2B tone and a friendly accessible B2C tone.

Most importantly you can take complex topics and explain them in a way that anyone can understand.

Benefits Available

• Medical/Dental/Vision Insurance

• 401(k) Retirement Plan

• Paid Holidays

• PTO

• Community Service PTO

• FSA/HSA

• Life Insurance

• Short-Term and Long-Term Disability

About Integrity

Integrity is one of the nations leading independent distributors of life health and wealth insurance products. With a strong insurtech focus we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why Because we put our people first! At Integrity you can start a new career path at company youll love and well love you back. Were proud of the work we do and the culture weve built where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas Texas Integrity is committed to meeting Americans wherever they are in person over the phone or online. Integritys employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information visit .

Integrity LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability veteran status or any other characteristic protected by federal state or local addition Integrity LLC will provide reasonable accommodations for qualified individuals with disabilities.