Insite Media Lead

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Your Tasks

& Planning

Develop annual EMKTstrategies and integrated traffic plans aligned with business objectives

Lead consumer TA planning paid-media strategy and budget management (P&L) to maximize ROI

Monitor platform trends competitor activities and consumer insights

Execution & Optimization

Plan and execute mega-campaigns (e.g. 618 Double 11 CNY) and daily activations

Optimize in-site paid traffic creative content and A/B testing to enhance conversion rates

Collaborate with brand media and sales teams to tailor content strategies

Intelligence & Reporting

Track KPIs (traffic conversion GMV ROI) and generate insights to optimize media and content effectiveness

Conduct category/competitor studies and provide actionable recommendations to stakeholders

Develop best practices and guidance for sales and brand teams

& Cross-functional Leadership

Drive new product incubation via tailored consumer plans and paid media strategies

Lead innovative EC campaignsand explore non-traditional ideas/tools

Optimize workflows templates and processes

Lead in-site asset strategy & execution

Your Profile

Qualification:

Experience:

8 years in FMCG/highly related industries with 5 years focused on digital/e-commerce marketing

Proven expertise in multi-channel (e.g. Tmall JD Douyin) strategy execution

Solid team management experience

Skills:

Strong analytical abilities with proficiency in data tools (e.g. DMP CRM platforms)

Excellent cross-functional collaboration and influence skills to align internal/external stakeholders

Fluency in English (written and oral) for global communication

Education:

Bachelors degree or above in Marketing Business or related fields

Your Tasks & PlanningDevelop annual EMKTstrategies and integrated traffic plans aligned with business objectivesLead consumer TA planning paid-media strategy and budget management (P&L) to maximize ROIMonitor platform trends competitor activities and consumer insights Execution & OptimizationPlan a...