Director of TikTok
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Job Location:
Howell, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Director of TikTok
Howell NJ - hybrid
120-130k
We are hiring a Director of TikTok to join our team in Howell NJ. The Director of TikTok will lead TikTok shop growth launch new brand strategies manage creators and oversee sales performance. This role is ideal for someone who has launched brands on TikTok understands TikTok Shop and thrives in a fast-moving startup-style environment.
About the Role
You will own the full TikTok ecosystem for our consumer product brands with a primary focus on our flagship fitness and wellness line. This includes overseeing content strategy creator management TikTok Shop operations trend analysis and team leadership. You will drive growth increase GMV and develop repeatable systems for scaling TikTok revenue.
This is a full-time on-site or hybrid position in Howell NJ with weekly or biweekly in-office presence.
Key Responsibilities
Lead TikTok strategy for brand growth engagement and TikTok Shop sales
Cold-launch and scale brands on TikTok with proven frameworks
Oversee 3 direct reports (Affiliate Manager TikTok Content Strategist Shop Operations Manager)
Manage creator onboarding communication and performance tracking
Oversee weekly content calendars trend monitoring and content performance
Drive GMV optimize creator rewards and develop scalable sales processes
Manage sample inventory logistics for creators and affiliates
Collaborate with eCommerce and sales leadership to forecast sales and inventory needs
Conduct weekly and monthly performance reviews analytics and reporting
Build viral content strategies and generate high-impact hashtags each quarter
Qualifications
2 years of hands-on TikTok Shop experience
Proven success launching or scaling brands on TikTok (startup experience preferred)
Ability to grow follower count engagement and viral reach
Experience managing creators influencers or UGC teams
Strong understanding of TikTok algorithms trends and social commerce
Ability to manage multiple projects independently in a fast-paced environment
Experience overseeing small teams or outsourced teams
Preferred Qualifications
Track record of generating high GMV on TikTok Shop
Experience in consumer products fitness/wellness DTC or eCommerce
Experience working with offshore or remote teams
Strong analytical skills and comfort with performance dashboards
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Mai Placement is an executive recruitment firm specializing in placing high-level candidates across diverse industries by leveraging industry-specific expertise and an intuitive, research-backed matching process geared toward long-term success.
