Digital Marketing

Job Description

Role: Digital Marketing

Location: Bengaluru

About Us:

I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning addition to our core financial services we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals digital brand product and performance and drive exponential growth across all channels.

Key Responsibilities:

1. Digital & Performance Marketing

Plan execute and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.

Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.

Track and analyze KPIs and user engagement metrics.

2. Social Media Management

Design and implement social media strategies to increase brand awareness and engagement.

Oversee daily content creation (reels posts stories) scheduling and audience interaction.

Coordinate with design/content teams for visually appealing brand-aligned campaigns.

3. Website & Shopify Management

Oversee Shopify operations including product uploads collections conversion optimization and customer experience.

Collaborate with developers for regular website updates SEO and performance monitoring.

Optimize the company websites for user experience and lead generation.

4. App Management & Product Integration

Manage and coordinate updates and UI/UX for the companys mobile applications.

Collaborate with product and tech teams to implement features aligned with marketing campaigns.

5. Revenue & Growth Strategy

Plan and execute campaigns to generate leads increase conversions and drive revenue across financial services and e-commerce verticals.

Analyze customer data trends and market competition to suggest growth strategies.

Identify and scale channels that deliver profitable growth (organic paid partnerships email etc.).

6. Team Coordination & Reporting

Collaborate with sales design tech and senior management to align marketing goals with business objectives.

Regularly report performance metrics campaign results and marketing ROI to leadership.

Requirements:

Proven 2 years of experience in full-stack digital marketing.

In-depth knowledge of Google Ads Meta Ads SEO SEM email marketing affiliate marketing and performance analytics.

Proficiency in Shopify website platforms (WordPress or custom CMS) and app management tools.

Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.

Excellent grasp of social media trends and platform algorithms.

Strong analytical skills and ROI orientation.

Leadership and team collaboration experience.

Degree in Marketing Business Digital Media or a related field preferred.