Senior Director, US Eliquis HCP Marketing Lead
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 204700 - 341100
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
ROLE SUMMARY:
ELIQUIS a co-promote with Bristol Myers Squibb is the #1 prescribed brand overall in the U.S. and the top-selling non-specialty drug in the industry. Internally its the flagship brand for the Internal Medicine Business Unit and a key anchor brand for Pfizer Inc. Eliquis remains a double-digit growth brand with significant performance and patient impact expectations through 2028.
The Senior Director US Eliquis HCP Marketing Lead reports to the US Internal Medicine Lead and is primarily accountable for developing and executing the business strategies and tactical plans for the HCP and Hospital channels. This includes prioritizing and differentially allocating resources across all three approved Eliquis indications (stroke prevention in NVAF VTE treatment and VTE prevention (orthopedics) to maximize patient and commercial impact. Importantly the role will also play a significant role in managing the highly complex and successful US Alliance relationship with BMS so that a thoughtful and balanced approach to Eliquis commercialization is employed in an effective and efficient manner.
The HCP Lead will direct coach and motivate a team of direct reports as well as drive a cross-functional team of Alliance and Pfizer SMEs through quarterly performance reviews the annual operating plan process and LOE planning specific to HCP strategies. This role requires an understanding of the US market and establishing strategies to maximize brand value and build brand loyalty in the face of a fast-evolving competitor landscape. They will enable the Customer Facing strategy with the IM Sales and Account Management leadership and enable AI programs and omnichannel efforts with CMO and Digital.
ROLE RESPONSIBILITIES:
- Drive the strategic vision and direction of a best-in-class HCP strategy for Eliquis in partnership with Internal Medicine LT; support the implementation and measurement of the promotional brand plan with extended Eliquis team
- Inspire coach develop and support a team of 5-6 marketers to enable strong brand efforts and build team capabilities; develop a high performing team modeling our Pfizer Values and Actionable Attitudes
- Understand key changes in the marketplace and leverage critical customer insights to help capture the greatest growth opportunities for the NVAF and VTE indications
- Deliver an innovative LOE strategy in partnership with colleagues on the Internal Medicine LT the BMS Alliance and agency partners
- Ensure successful roll-out of omnichannel marketing campaigns and other commercial initiatives in line with approved plans and budgets
- Forge strong and productive relationships with BMS Alliance leaders to further brand efforts and prioritize funding for HCP plans; navigate complex Alliance dynamic to ensure successful co-creation of promotional strategy
- Effectively manage several agency partnerships ensuring optimal allocation of Alliance and Pfizer-only initiatives and spend
- Enable collaborative relationships with Field Force leadership to sharpen executional considerations for all CFC promotion HCP segmentation and targeting strategies
- Serve leading role in delivering quarterly performance updates and the development of the annual operating plan
- Ensure a collaborative working environment with partner functions
BASIC QUALIFICATIONS
- Bachelors degree required; 12 years of pharmaceutical industry experience
- Strong knowledge of the US healthcare market required
- Demonstrated understanding and experience in US marketing including omnichannel strategies customer marketing and engagement and market access tactics
- Ability to quickly grasp and commercialize complex data and to glean meaningful customer insights
- Strong business acumen & negotiation skills and ability to effectively lead and influence a cross functional/indirect team
- Financial acumen with the ability to sharply manage expenses conduct ROI analyses and make financial trade-offs
- Ability to lead and work as part of large complex Alliance and matrixed organization
- Demonstrated initiative strong problem solving decision making and leadership skills
- Strong strategic skills with the ability to translate strategy and analysis to a tactical executable level
- Strong written verbal and interpersonal skills; ability to interact effectively both one-on-one and in groups
- Ability to travel 30% of the time
PREFERRED QUALIFICATIONS
- MBA and/or MPH preferred
- Inline marketing & commercialization experience preferred
- Experience in commercializing HEOR data preferred
- Deep understanding of US Payer Health System and Hospital contracting strategies preferred
- People management experience preferred
- Models Pfizer Values and Core Competencies
LAST DAY TO APPLY: 12/18/2025
The annual base salary for this position ranges from $204700.00 to $341100.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care providers name address and the type of payments or other value received generally for public disclosure. Subject to further legal review and statutory or regulatory clarification which Pfizer intends to pursue reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse your name address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race color religion sex sexual orientation age gender identity or gender expression national origin disability or veteran status. Pfizer also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Required Experience:
Exec
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
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