Associate Manager, PR & Events

Markham - Canada

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description

This role will join a team of marketers responsible for delivering and completing marketing campaigns within our market driving traffic and conversion for our LEGO branded stores and retail partners. We deliver the ultimate brand experience for consumers through media channels in person at events and addition we partner with the Brand Teams across the rest of the Americas region and LEGO Group to harness local activity and ensure strong collaboration across the business.

Core Responsibilities

Develop and handle strategic PR programs brand events PR programs and partnerships for Canada working closely with Brand Managers

Complete brand activations on-site across the country while crafting an outstanding brand experience for kids and families

Lead the management of content creators and social influencers for LEGO Canada

Balance traditional and digital media channels creating new PR opportunities locally

Guide the Canadian Brand partners through brand relations and PR initiatives

Directly manage external relationships including PR agency event agency licensee partners

Support the execution of owned earned shared and paid (OESP) channels acting as a key point of contact for marketing transformation

Do your part in our team succeeding

Leading the CA BU through PR channels and working with Brand & Trade teams to identify experiential opportunities to bring the plans to life. Develop strategy to Identify impactful partnerships to help achieve the goals of the Canadian business unit.

Do you have what it takes

Equivalent work experience. Proven experience 6-8 years in consumer product PR and/or events marketing or related

Consistent track record in marketing development and activation to drive demand with examples provided. Experience/track record briefing and evaluating creative solutions

Agency experience and/or agency leadership skills. Highly detailed oriented with the ambition to create world-class activations.

Exhibits outstanding eye for business negotiation skills team orientation leadership strong communication skills and analytical capabilities

Experienced in planning with strong organizational and execution abilities. Self-motivated with an ability to collaborate while growing in a team setting

Excellent teammate: Able to work independently collaboratively and cross-functionally in a fast-paced environment

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.

Required Experience:

Manager

Job DescriptionThis role will join a team of marketers responsible for delivering and completing marketing campaigns within our market driving traffic and conversion for our LEGO branded stores and retail partners. We deliver the ultimate brand experience for consumers through media channels in per...