Director, AI Marketing Analytics
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Job Location:
Any - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Department:
Analytics
Job Summary
Experian is looking for a strategic Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle. Reporting to the VP of Analytics Consulting this hands-on role will drive the development and deployment of advanced AI solutionsincluding agentic intelligenceto optimize marketing performance customer acquisition and portfolio growth.
You will bring expertise in consumer credit data marketing analytics and modeling and machine learning along with experience managing cross-functional teams and delivering measurable growth.
Responsibilities:
- Lead the design development and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting acquisition portfolio management).
- Hands-on building and iteration on agentic AI solutions using coding languages and packages contributing directly to the development of intelligent agents capable of marketing decision-making and optimization.
- Champion the use of agentic AI intelligence to enhance campaign targeting personalization and optimization.
- You will drive the development of new analytical products and services using Big Data platforms and cloud-based infrastructure.
- You will serve as a subject matter expert on credit bureau data marketing attribution and predictive modeling in consumer lending.
- Collaborate with partners across Marketing Product and Technology to align analytics initiatives with strategic business objectives.
- Oversee the deployment and monitoring of machine learning models in production environments ensuring performance compliance and scalability.
- Drive the development of new analytical products and services leveraging Big Data platforms and cloud-based infrastructure.
- Present insights strategies and recommendations to senior leadership and external clients.
- Translate business requirements into actionable AI solutions balancing innovation with operational feasibility.
Qualifications :
- Demonstrated expertise in marketing analytics and modeling within consumer lending or financial services
- 8 years of experience in data science or analytics preferably with at least 2 years in a leadership role
- Advanced proficiency in Python Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions
- Exceptional communication and stakeholder management skills with proven ability to lead cross-functional initiatives and deliver business value
- Bachelors or Masters degree in Data Science Computer Science Statistics Marketing Analytics or related field
- Hands-on expertise in building agentic AI systems with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases
Additional Information :
Benefits/Perks:
- Competitive compensation package and bonus plan
- Core benefits including full medical dental vision and matching 401K
- Flexible schedule ability to work remotely hybrid or in-office
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
Additional Information
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity engagement collaboration wellness reward and recognition volunteering... the list goes on. Experians people first approach is award-winning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion color sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LI-Hybrid
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
