Director, Marketing
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Job Location:
Bridgewater, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesnt just wait for change but actively creates itwhere your skills and values drive our collective progress and impact.
Were seeking a visionary leader for our latest topical acne treatment across both professional (HCP) and consumer channels. This role blends scientific acumen creative storytelling and commercial rigor to drive brand adoption patient engagement and market growth. The Director Marketing will report to the Executive Director Dermatology Marketing.
Youll be the strategic owner of the brands positioning messaging and promotional execution shaping how dermatology HCPs and consumers perceive and interact with the product. From clinical data visualization to DTC focused messaging youll orchestrate a seamless brand experience across all touchpoints.
It will be critical that this commercial leader fully understand how to navigate a challenging market access environment as well as significant experience in patient services and market access pull-through. This strong commercial leader will be expected to bring a vision to offer better outcomes for all stakeholders in the acne space and will be required to engage with and inspire a cross-functional team to deliver on the key strategic imperatives.
This position has a broad functional responsibility and high visibility to executive level decision makers. The ideal candidate must have excellent internal communications skills and is collaborative organized agile and visionary.
Responsibilities:
- Brand Strategy & Positioning
- Develop and refine brand identity value proposition and messaging hierarchy for dual audiences
- Lead annual planning process to develop and deliver on a strong brand vision
- Translate clinical data into compelling narratives for both HCPs and consumers
- Lead integrated marketing campaigns across digital print social and in-office channels
- Collaborate with agencies on creative direction media planning and performance optimization
- Partner with Medical Affairs and Sales to develop HCP-facing materials (detail aids MOA visuals peer to peer decks)
- Drive KOL engagement and support conference symposia (AAD SDPA etc)
- Help shape DTC strategy including influencer partnerships social media and branded content
- Oversee digital strategy including website content SEO/SEM and social media presence to drive brand awareness and patient requests for treatment
- Lead development of patient education tools testimonials and skincare lifestyle integration
- Collaborate with Regulatory Legal Market Access and Sales Training to ensure alignment and compliance
- Monitor market trends competitive intelligence and voice-of-customer insights to inform strategy
- Own brand KPIs including awareness usage adherence and ROI
- Analyze campaign performance and be able to pivot strategies based on market results
Qualifications:
- Bachelors degree required. Marketing discipline preferred. MBA/Masters preferred.
- Minimum 10 years of pharmaceutical marketing experience required
- Experience with market access and patient services required
- Proven success in launching or growing topical therapies or skincare products
- Experience with brand strategy/positioning/planning product commercialization required
- Experience with digital-first campaigns and omnichannel engagement
- Ability to lead within a complex matrix organization required
- Understanding of FDA promotional guidelines and MLR processes
- Experience in acne therapeutic space preferred
The range of starting base pay for this role is 180K-246K. Actual starting pay will be based on a wide range of factors including but not limited to relevant skills experience qualifications education and addition to base pay this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan. This position requires 3 days per week in our Bridgewater NJ office.
Benefits package includes a comprehensive Medical (includes Prescription Drug) Dental Vision Flexible Spending Accounts 401(k) with matching company contribution discretionary time off paid sick time stock purchase program tuition reimbursement parental leave short-term and long-term disability life insurance accidental death & dismemberment insurance paid holidays employee referral bonuses and employee discounts.
#LI-Hybrid
We are an Equal Opportunity Employer. EOE Disability/Veteran. We are committed to building diverse teams representative of the patients and communities we serve and we strive to create an inclusive workplace that cultivates collaboration.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Learn about Bausch Health, a global company whose mission is to improve people’s lives with our health care products.
