Director, Partner Marketing

Meet Upside:

We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retailprofit measurement attribution and incrementalityto provide users with more value on their everyday purchases and brick-and-mortar businesses with new profitable customers. Weve helped millions of users earn 2 to 3 times more cashback than any other product and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year and that value goes directly back to our retailer partners the consumers they serve and important sustainability initiatives.

The Impact Youll Make:

As Director of Partner Marketing youll lead go-to-market and co-marketing efforts that drive measurable outcomes for our retail partners and the consumers we serve. Youll build the playbooks processes and executional excellence needed to scale partner-driven growth across verticals like fuel grocery restaurant as well as emerging categories.

This role is perfect for a hands-on marketing leader who thrives in fast-paced cross-functional environmentssomeone who can craft a campaign plan tied to clear business outcomes write a killer brief spot hard-working creative and work effectively with sales and retail partners to pitch a marketing plan. Youll work closely with Merchant Growth Creative and Insights teams to deliver high-impact campaigns that unlock partner value boost adoption and drive activation and retention for consumers.

Youre equal parts executor strategist and creative ideator with the drive to build a scalable two-sided network process that results in benefits for both.

What Youll Do:

Retailer GTM Strategy & Co-Marketing Execution

• Build and implement repeatable go-to-market processes and strategies for new partners regional rollouts or seasonal activations

• Collaborate with Sales and Account Management on strategic programs local or regional asks and set comprehensive prioritization based on business outcomes

• Own co-marketing campaigns from kickoff to recapcreating accountability timelines and channel plans back to Merchant teams in partnership with Growth teams to communicate touchpoints and delivery

Integrated Campaigns & Channel Planning

• Lead end-to-end business and creative briefs for campaigns across email paid media OOH influencer and in-app channels

• Write clear actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging

• Work hand-in-hand with internal creative performance marketing and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans

• Track and report on campaign and partner performanceconversions transactions lift ROI

• Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team

Build the Foundation for Scale

• Act as the marketing point-of-contact for Sales and Account Management teamsbuilding trust to understand their goals and delivering strategic marketing support that contributes value

• Develop systems tiering processes and standard methodologies to make partner marketing more efficient repeatable and impactful

• Manage and develop a small team encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives
  

Competencies You Have:

• 8 years in consumer marketing with deep experience in co-marketing and partner marketing particularly in retail shopping space

• 3 years proven experience as a people manager

• Demonstrated ability in omni-channel campaign planning and execution skills across a variety of online and offline channels

• Analytical thinkeryou know what to measure how to optimize and how to communicate performance clearly

• Exceptional at working closely with Sales and Account Management teams in a fast-moving collaborative environment where you understand B2B needs

• A proactive operationally excellent mindsetyoure organized scrappy and thrive on getting things done

• Bachelors degree or equivalent in Marketing Business or a related field
  

Bonus Points For:

• Fintech or startup experienceespecially in high-growth consumer-facing environments

• Familiarity with retail marketplace or platform-based marketing models

• Comfort working with lifecycle CRM and growth marketing tools

Location:

This hybrid role is required to work at our Flatiron -office attendance is required on Monday Tuesday and Thursday and may increase based on project-based needs and changes to Upsides in-office policy over time.

Compensation:

The US base salary range for this full-time position is $206000 - $217000 equity benefits. The final starting pay will be determined based on job-related skills experience qualifications work location and market conditions. Your recruiter can share more about the specific salary range during the hiring process.

Benefits:

• Medical dental and vision coverage starting on Day 1

• Equity (ISOs)

• 401(k) program

• Family planning programs paid parental leave

• Physical fitness and wellness memberships

• Emotional and mental health support programs

• Unlimited PTO 10 paid federal holidays our annual week-long Winter Break

• Flexible work environment

• Lunch reimbursement for in-office employees

• Employee Resource Groups

• Learning and Development stipend

• Transparent culture

• Amazing mission!

Diversity and Inclusion:

Diversity drives innovation and our differences make us stronger. Were passionate about building a workplace that represents a variety of backgrounds skills and perspectives and we do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status. Everyone is welcome here!

If theres anything we can do to support a disability or special need during your application or interview process please email

This email is for accessibility accommodations only it should not be used to submit job applications.

Notice To Recruiters And Placement Agencies:

This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for and will not pay placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

Required Experience:

Director