Customer Experience and Performance Specialist Digital Marketing

Core Responsibilities

1. SKU-Level Performance & Conversion Optimization

• Analyze SKU-level metrics to identify underperforming products and key friction points.
• Diagnose issues such as weak value props low-quality media missing attributes or poor search visibility.
• Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts modules and clearer product information.
• Recommend and help implement updates that improve PDP clarity usability and conversion.
• Collaborate on A/B testing to validate improvements and refine Super PDP elements.

2. Search Optimization & Attribute Enrichment

• Improve product discoverability through optimized attributes metadata categorization and search-friendly content.
• Support major onsite search and SEO initiatives.
• Work with SEO merchandising and development teams to strengthen product visibility and resolve search gaps.

3. PDP-Focused Conversion Rate Optimization (CRO)

• Support CRO tests involving CTA placement media galleries enhanced sections and layout variations.
• Partner with UX/design and development teams to launch and analyze experiments that increase conversion.

4. Product Data QA & Conversion Health Monitoring

• Audit PDPs for broken media incorrect pricing missing information and outdated content.
• Maintain dashboards or trackers highlighting PDP health completeness and performance trends.
• Ensure product content remains accurate consistent and conversion-focused across all touchpoints.

5. Product Content Optimization

• Support the Web Content team in optimizing clear benefit-led product descriptions with accurate specs and enriched attributes.
• Ensure PDPs include strong images videos and enhanced content.
• Collaborate with content design and suppliers to keep product information complete and aligned.
• Use AI tools to support content creation while maintaining accuracy and brand voice.

Additional Responsibilities

• Act as the link between AI-generated content and final customer-facing pages.
• Work with suppliers to gather missing product information and validate accuracy.
• Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
• Support special projects aimed at improving overall web experience including navigation discoverability and content presentation.
• Maintain high attention to detail to ensure high-quality conversion-ready product content.

Qualifications :

Technical & Specialized Skills

• 2 to 5 years of experience in digital marketing e-commerce UX/UI SEO content management or conversion rate optimization (CRO).

• Experience working with Product Detail Pages (PDPs) product catalogs or e-commerce platforms (Shopify Magento Salesforce Commerce Cloud etc.).

• Strong knowledge of SEO (technical and content) including metadata product attributes and onsite search optimization.

• Understanding of UX principles and user journeys especially those related to conversion.

• Experience with analytics tools such as Google Analytics GA4 Looker Studio Adobe Analytics or similar.

• Familiarity with PIM systems or CMS platforms.

• Experience in CRO: A/B testing performance analysis and optimization recommendations.

• Knowledge or use of AI tools to support content creation and optimization.

Analytical Skills

• Strong data analysis abilities: interpreting dashboards identifying trends diagnosing performance issues.

• Ability to evaluate SKU-level health identify friction points and propose data-driven solutions.

Content Skills

• Excellent ability to write edit and optimize customer-facing digital content.

• Experience enriching product content (images videos descriptions specs attributes).

Collaboration & Project Skills

• Ability to work effectively with SEO UX design development merchandising and supplier teams.

• Experience in digital project coordination or cross-functional teamwork.

• Exceptional attention to detail and strong commitment to content quality.

Nice-to-Have Assets

• Basic knowledge of HTML or front-end fundamentals.

• Experience with searchandising or onsite search tools (Algolia Elasticsearch etc.).

• Experience managing product reviews (moderation syndication).

• Knowledge of the retail or high-SKU-volume e-commerce industry.

Education

• Bachelors degree in marketing communications e-commerce UX business analytics or a related field.

• Certifications in SEO Google Analytics UX CRO or similar (an asset).

Additional Information :

We offer

Flexible work schedule hybride                                                                                                                                Employee discount                                                                                                                                            Free  employee parking                                                                                                                                            Life medical and dental insurance ( 50% company paid)                                                                                                                                 

Remote Work :

No

Employment Type :

Full-time