Panel Digital Growth and Optimisation Manager (Remote)

São Paulo - Brazil

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The Panel Digital Growth and Optimisation Manager is responsible for developing and executing data-driven strategies to improve a companys online performance and accelerate growth across all centralised panel brands. This role oversees both the Digital Marketing and Content teams ensuring unified digital strategies seamless execution and measurable outcomes that support panel goals. The Manager drives innovation establishes digital frameworks and best practices and ensures all digital initiatives meet brand quality and performance standards.

Essential Job functions:
Including but not limited to the following:

Lead guide and mentor the Digital Marketing and Content teams ensuring high performance alignment and professional development.
Oversee team structure workflow management and resource planning to support multi-panel digital priorities.
Build digital capabilities across the function through training guidance and support in emerging tools channels and practices.
Own the global digital growth and optimisation strategy across all centralised panel brands.
Develop unified frameworks for digital planning execution testing and reporting across web social paid media SEO and content.
Ensure digital strategies align with Global Panel objectives brand guidelines and business targets.
Establish governance standards for digital content channel usage user experience and creative quality.
Introduce and refine digital policies workflows and operational guidelines for cross-functional adoption.
Drive continuous optimisation through A/B testing CRO frameworks SEO enhancements and data-driven decision-making.
Oversee analytics dashboards and KPIs with a focus on acquisition engagement retention and ROI.
Identify digital performance gaps risks and opportunities across markets and brands proposing actionable improvements.
Guide teams in the use of analytics platforms tracking tools and reporting methodologies to ensure accuracy and consistency.
Monitor competitor and market trends emerging technologies and digital innovation opportunities.
Ensure digital outputs support broader Panel goals including member lifecycle optimisation and brand elevation.
Partner with design technology and engineering teams to improve digital platforms user experience automation and data flows.
Provide strategic oversight for key digital campaigns brand initiatives and multi-channel content programs.
Review and approve major digital and content deliverables to ensure consistency quality and strategic alignment.
Support large-scale initiatives such as new panel launches rebrands market expansions or new digital channels.
Ensure that digital and content teams work efficiently together maintaining cohesive messaging and impactful delivery.
Identify opportunities to advance digital maturity through new tools automation personalisation and optimisation technologies.
Lead adoption of best practices in UX SEO analytics testing frameworks and customer journey optimisation.
Proactively recommend new digital channels formats and approaches to reach and engage target audiences.
Ensure strict adherence to brand editorial regulatory and data privacy standards across digital activities.
Promote high-quality delivery consistency and accuracy across all digital and content outputs.
Maintain regular and punctual attendance and comply with all company policies and procedures.

Qualifications :

Bachelors degree in Marketing Digital Marketing Communications Business or a related field.
7 years of progressive experience in digital marketing digital strategy or digital content roles.
Prior experience managing managers and leading multi-disciplinary digital teams.
Experience working in B2C healthcare multi-market or multi-brand environments preferred.
Strong knowledge of analytics tools (Google Analytics Data Studio etc.) and SEO platforms.
Familiarity with CMS systems automation platforms and experimentation tools.
Advanced proficiency in digital marketing best practices across paid organic content SEO and social.
Fluent English speaker with exceptional written and verbal communication skills.
Second-language proficiency preferred but not required.

Additional Information :

Working hours: Must be willing to work in EU time zone

Please submit your CV in English

#LI-LC1
#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time

The Panel Digital Growth and Optimisation Manager is responsible for developing and executing data-driven strategies to improve a companys online performance and accelerate growth across all centralised panel brands. This role oversees both the Digital Marketing and Content teams ensuring unified di...

Essential Job functions:
Including but not limited to the following:

Lead guide and mentor the Digital Marketing and Content teams ensuring high performance alignment and professional development.
Oversee team structure workflow management and resource planning to support multi-panel digital priorities.
Build digital capabilities across the function through training guidance and support in emerging tools channels and practices.
Own the global digital growth and optimisation strategy across all centralised panel brands.
Develop unified frameworks for digital planning execution testing and reporting across web social paid media SEO and content.
Ensure digital strategies align with Global Panel objectives brand guidelines and business targets.
Establish governance standards for digital content channel usage user experience and creative quality.
Introduce and refine digital policies workflows and operational guidelines for cross-functional adoption.
Drive continuous optimisation through A/B testing CRO frameworks SEO enhancements and data-driven decision-making.
Oversee analytics dashboards and KPIs with a focus on acquisition engagement retention and ROI.
Identify digital performance gaps risks and opportunities across markets and brands proposing actionable improvements.
Guide teams in the use of analytics platforms tracking tools and reporting methodologies to ensure accuracy and consistency.
Monitor competitor and market trends emerging technologies and digital innovation opportunities.
Ensure digital outputs support broader Panel goals including member lifecycle optimisation and brand elevation.
Partner with design technology and engineering teams to improve digital platforms user experience automation and data flows.
Provide strategic oversight for key digital campaigns brand initiatives and multi-channel content programs.
Review and approve major digital and content deliverables to ensure consistency quality and strategic alignment.
Support large-scale initiatives such as new panel launches rebrands market expansions or new digital channels.
Ensure that digital and content teams work efficiently together maintaining cohesive messaging and impactful delivery.
Identify opportunities to advance digital maturity through new tools automation personalisation and optimisation technologies.
Lead adoption of best practices in UX SEO analytics testing frameworks and customer journey optimisation.
Proactively recommend new digital channels formats and approaches to reach and engage target audiences.
Ensure strict adherence to brand editorial regulatory and data privacy standards across digital activities.
Promote high-quality delivery consistency and accuracy across all digital and content outputs.
Maintain regular and punctual attendance and comply with all company policies and procedures.

Qualifications :

Bachelors degree in Marketing Digital Marketing Communications Business or a related field.
7 years of progressive experience in digital marketing digital strategy or digital content roles.
Prior experience managing managers and leading multi-disciplinary digital teams.
Experience working in B2C healthcare multi-market or multi-brand environments preferred.
Strong knowledge of analytics tools (Google Analytics Data Studio etc.) and SEO platforms.
Familiarity with CMS systems automation platforms and experimentation tools.
Advanced proficiency in digital marketing best practices across paid organic content SEO and social.
Fluent English speaker with exceptional written and verbal communication skills.
Second-language proficiency preferred but not required.

Additional Information :

Working hours: Must be willing to work in EU time zone

Please submit your CV in English

#LI-LC1
#LI-Remote

Remote Work :

Yes

Employment Type :

Full-time

Key Skills

User Interface
Competitive Analysis
New Technologies
Business developments
Communication
Content Management System
Market Research
Internet
Youtube
Digital Assets
Digital strategy
Social Channels
Digital Forensics
A/B Testing
Analytics

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About Company

M3USA

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, weve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficien ... View more

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