Product Owner Marketing Ecosystem

Location: London IOM Leeds Dublin

Reports to: Senior Product Manager

About the Role

We are looking for an exceptional Product Owner to drive innovation and efficiency within our Marketing Ecosystem. This domain powers personalized customer engagement through orchestration content delivery customer profile data and partner integrationssupporting PokerStars vision to deliver meaningful data-driven experiences at scale.

Youll be the key bridge between Product and Technologytranslating marketing and commercial needs into actionable requirements for engineering teams. Using lean and agile techniques youll ensure the timely delivery of high-quality scalable marketing capabilities that connect data tools and channels across the customer lifecycle.

You will thrive in a fast-paced cross-functional environment balancing technical feasibility business value and customer impact while driving continuous improvement across the marketing technology stack.

What Youll Be Doing

• Understand marketing data and commercial needs and translate them into clear technical and functional requirements.
• Lead the requirements-gathering process across stakeholders (marketing data engineering content CRM partnerships).
• Own backlog managementwriting user stories acceptance criteria prioritizing features ensuring readiness for development.
• Drive alignment across orchestration segmentation and content systems to enable real-time personalization and campaign delivery.
• Partner with data and engineering teams to improve APIs data flows and interoperability across platforms (email promo notifications partner audiences).
• Support the operational readiness and quality of releases across multiple systems and integrations.
• Maintain clear consistent communication with stakeholders tracking progress and outcomes.
• Manage dependencies across teams and ensure solutions meet performance security and compliance standards.
• Contribute to a data-driven cultureusing metrics to evaluate success and inform iteration.
• Mentor and support other Product Owners to foster best practices.

What Youll Bring

• Proven experience as a Product Owner or similar role ideally in MarTech AdTech or customer data ecosystems.
• Strong understanding of marketing orchestration segmentation and personalization workflows.
• Technical fluency with APIs data models integrations and automation tools.
• Excellent communication and stakeholder management skills.
• Strong analytical and problemsolving abilities with attention to detail.
• Familiarity with Agile methodologies and backlog management tools (e.g. Jira Confluence).
• Ability to balance technical depth with commercial and customer value.
• Experience working across global multiproduct environments.

Nice to Have:

• Experience integrating marketing tools CDPs or partner audience platforms.
• Exposure to experimentation A/B testing or campaign analytics.
• Background in regulated or largescale B2C environments.

Youll Excel If You

• Have a customerfirst mindset focused on improving personalised engagement.
• Show resilience and clarity under pressure.
• Communicate credibly across technical and nontechnical audiences.
• Collaborate effectively across teams and geographies.
• Have a bias for actionbreaking complex problems into deliverable steps.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity respecting all our uniqueness and differences.

Please feel free to share any accessibility needs you may have by contacting us at Our goal is to provide you with the resources necessary to thrive in your role.

Learn more about the works we are doing on Inclusion and Belonging here: group:

PokerStars is a proud member of the Flutter Entertainment family a global leader in sports betting iGaming and entertainment. We are listed on the FTSE 100 index and the New York Stock Exchange (NYSE). Our world-class brands and innovative products distinguish us. Our International division operates in over 100 global markets. We offer sports betting casino poker rummy and lottery mainly online. We are committed to delivering gaming excitement responsibly and sustainably. Our team of over 8000 colleagues supports this vision across 28 offices worldwide.