Senior Content Marketing Manager

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

At Wave we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold learn quickly and share your knowledge generously.

As Senior Content Marketing Manager youll lead the creation of high-impact content that educates inspires and converts small business owners at every stage of their journeyfrom awareness to activation and growth.

Youll develop and execute a content strategy that fuels our product-led growth motion deepens customer engagement and amplifies the Wave story across multiple channels including blog lifecycle social video and in-product education.

Youll partner closely with Brand Product Marketing SEO and Lifecycle teams to deliver full-funnel insights-driven content that drives measurable business results.

Heres how youll make an impact:

Content Strategy & Execution:
Develop a content strategy that aligns with Waves business goals product roadmap and customer lifecycle.
Create and oversee high-quality content across web blog email social and in-product channels that builds awareness and drives adoption.
Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
Cross-Functional Collaboration:
Partner with Product Marketing to translate product value into compelling stories and educational resources.
Work with Lifecycle and Product teams to create personalized journey-based content that nurtures activation conversion and retention.
Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
Measurement & Optimization:
Track and analyze content performance to understand impact on awareness engagement and conversion.
Continuously test and refine messaging topics and formats based on data and audience insights.
Maintain a consistent brand voice across all touchpoints that reflects Waves approachable confident and empowering tone.

Youll thrive here if you have:

Have 7 years of experience in content marketing and brand storytellingideally within SaaS fintech or a product-led company.
Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human clear and useful.
Have strong SEO and content performance chopsyoure as comfortable with keyword strategy as you are with creative direction.
Understand how content connects across the funnelfrom awareness to activation to advocacy.
Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
Have empathy for small business owners and a passion for helping them succeed

$90000 - $100000 a year

At Wave we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Lets talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process please let us know by emailing emailprotected. We will work with you to meet your needs.

This advertised posting is a current vacancy.

Required Experience:

Manager