BOTTEGA VENETA EMEA CRM Manager

Summary

Job Description

Your Opportunity as EMEA CRM Manager

This senior role is crucial in translating global CRM strategies into impactful regional actions. You will lead the implementation of customer-centric initiatives oversee CRM performance in the region and provide strategic insights to enhance client engagement retention and business performance.

How you will contribute

CRM Strategy & Execution

• Adapt and implement Global CRM programs to the EMEA region ensuring alignment with local market dynamics and customer expectations.

• Partner with regional and local teams to drive client recruitment retention and reactivation initiatives.

• Lead the rollout of clienteling tools and programs coaching retail teams and animating the Store Client Expert community.

• Collaborate with Training to ensure store staff adoption of CRM tools and customer KPIs.

• Support the team in defining and monitoring store-level CRM objectives ensuring alignment with overall business goals.

Data Analysis & Reporting

• Oversee database quality capture rate and segmentation accuracy ensuring strong foundations for targeted campaigns.

• Analyze customer behavior lifecycle journeys and campaign performance to identify actionable insights and growth opportunities.

• Define monitor and report on key CRM KPIs across the EMEA region (acquisition retention lifetime value etc.) ensuring results are benchmarked and shared.

Campaign Management & Clienteling

• Manage local CRM campaigns (newsletters SMS gifting direct marketing) ensuring consistency with global guidelines and personalization by market.

• Coordinate with HQ on regional implementations of clienteling campaigns through tools such as Luce Places.

• Oversee execution of lifecycle triggered campaigns and journeys in Salesforce ensuring regional relevance and effectiveness.

Compliance & Governance

• Manage and monitor CRM budgets ensuring alignment with financial guidelines and optimization of resources.

• Ensure full compliance with data protection regulations across all CRM activities.

• Partner with HQ and Group functions to align on CRM systems tools and data governance best practices.

Who you are

• At least 5 years of proven CRM experience in a luxury or premium retail environment with strong exposure to regional or multi-market roles.

• Strong expertise in CRM platforms (Salesforce Marketing Cloud preferred) reporting tools and analytics.

• Excellent analytical and strategic thinking skills able to transform data into actionable insights.

• Experienced in clienteling programs customer segmentation and lifecycle management.

• Strong leadership and communication skills with the ability to influence and engage cross-functional and retail teams.

• Highly organized detail-oriented and proactive in managing complex projects across multiple markets.

• Fluency in English is mandatory; other European languages are a plus.

• Degree in Marketing Business or related discipline.

Why work with us

This is a fabulous opportunity to join the Kering adventure and to actively contribute to the development of the business by becoming part of a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Kering is committed to building a diverse workforce. We believe diversity in all its forms gender age nationality culture religious beliefs and sexual orientation enriches the workplace. It opens up opportunities for people to express their talent both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates regardless of their background.

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