Vice President, Technical Product Manager, Digital Marketing

Link Logistics Real Estate (Link) is a leading operator of warehouses and business parks specializing in last-mile logistics real estate. Established by Blackstone in 2019 the company connects consumption technology and the supply chain across its portfolio which spans half a billion square feet. We leverage our scale proprietary data and insights and foundational focus on sustainability to drive success for our customers businesses and deliver value for our stakeholders. We put our people customers and communities first and find ways to make a conscious positive impact where we live and work. Every day we work to reinvent and lead our industry forward by thinking bigger and challenging the status quo.

Link Logistics Real Estate is seeking a Vice President Technical Product Manager to connect technology with the digital teams needs related to digital marketing and analytics tools. This role focuses on supporting digital marketing platforms analytics and tracking tools while collaborating with multiple teams to centralize data for reporting. The position will empower the digital team to aggregate analyze and leverage data to generate actionable insights.

Reporting to the SVP Technology the ideal candidate will have deep expertise in product management digital analytics and website management SEO/GEO/SCO/SEM best practices a technical business analyst background experience working with data architecture and engineering teams and strong communication skills to align technical solutions with business goals. The candidate will lead a team of direct reports comprising of a Product Manager development team and vendors.

RESPONSIBILITIES:

Strategic Leadership:

• Develop and execute a comprehensive digital marketing technology strategy that aligns with the companys overall business objectives and growth plans.

• Lead cross-functional teams to drive the implementation of innovative technology solutions to support digital marketing and ensure seamless integration with existing systems.

• Serve as a thought leader in digital marketing technology staying abreast of industry trends and emerging technologies to keep Link Logistics at the forefront of the market

• Lead the Product Management and development of custom external facing digital products including real estate availability web sites

Product Management/Application Support

Serve as the technical application manager to support digital applications including GA4 GTM Big Query Call Rail ZoomInfo Lead Forensics Stack Adapt and Sprout Social.

• Work Management: Engage with business partners vendors and other stakeholders to implement a demand management process to analyze prioritize and deliver on projects enhancement requests and issues.

• Technical fluency with web technologies - Understanding of web application architecture front-end/back-end systems APIs A/B testing tools and content management systems. Strong focus on performance optimization including page load speeds caching strategies CDNs and monitoring tools like Lighthouse or WebPageTest

• Development process experience - Familiarity with agile methodologies version control (Git) CI/CD pipelines and ability to write technical requirements and collaborate effectively with engineering teams on deployment scalability and security considerations

• Technical SEO/GEO/SEM: Apply expert-level technical knowledge of SEO GEO and SEM to implement business recommendations and requirements within Links property listing products and public websites ensuring enhanced visibility and discoverability across search engines and AI-powered platforms.

• Website Tagging Strategies: Knowledge of the implementation and optimization of GA4 tags pixels and other tracking tools with a focus on attribution modeling and first-touch/last-touch tracking to ensure accurate data collection seamless integration and actionable insights for digital marketing initiatives.

• System Administration: Provide day-to-day administration of digital tools including GA4 BigQuery Lead Forensics Sprout Social etc. including user management financial management and adhering to security and governance best practices.

• Support Management: Manage the support process troubleshoot issues write knowledge articles track key metrics and resolve technical issues.

• Testing: Write test scripts participate in QA and run UAT to ensure changes are tested and do not negatively impact the target systems end users downstream applications reports and dashboards etc.

• Documentation: Create and maintain thorough system and business process documentation including current and future state architecture diagrams user journeys source data tables product briefings for enhancements and system changes root cause analysis for issues etc.

• Tool Standardization: Utilize enterprise tools including Jira Confluence Lucid Chart ServiceNow etc. for task tracking maintaining documentation incident and release management.

Data Ingestion and Analytics

Support business and technical teams through the end-to-end process of capturing transforming ingesting modeling analyzing and reporting digital data.

• Data Solutioning: Write technical documentation and participate in solutioning workshops to support the Data Architecture and Engineering (A&E) teams ingesting digital data into Links data platform.

• Data Connections: Advise Analytics Engineering team on data sources and how they should be connected to deliver dashboards and reports using tools like Tableau Power BI and Looker Studio.

• Attribution Accuracy: Collaborate with Digital Analytics and Data teams to improve attribution models and reporting accuracy.

• Tool Selection & Configuration: Evaluate and recommend technologies that enhance data gathering transformation aggregation analysis and visualization.

• Data Transformation: Critically examine data to improve transformation logic and identify why it may not be normalized.

• User Behavior Data: Enable insights into customer journey engagement patterns and conversion metrics to help inform digital marketing strategies and design.

Stakeholder Management

Enhance your expertise and build strong relationships with business and technology teams so you can advise and help deliver technology solutions to meet business objectives.

• Collaboration: Work closely with business and technology stakeholders to understand their goals challenges and requirements translating these into scalable technical solutions.

• Strategy Alignment: Develop and thoroughly understand business partners tools processes andoperational needs.

• Digital Marketing: Comprehensive expertise in every stage of digital marketing including strategic planning campaign execution and ongoing optimization of processes and workflows.

• Advisory Services: Act as a trusted advisor providing insights and recommendations on how technology can support and enhance business goals.

• Professional Development: Stay knowledgeable on industry trends emerging marketing technologies new advertising platforms and competitor activities to provide guidance to stakeholders that will ensure Link is operating as an industry leader.

• Market Sensitivity & UX Insight: Understanding market dynamics user experience design and emerging trends to inform product decisions

QUALIFICATIONS:

• Bachelors degree.

• Experience in a marketing or digital analytics environment.

• Experience with website implementations.

• Experience managing high-volume websites and microsites

• Experience with cloud data platforms including Snowflake BigQuery and Salesforce Data Cloud.

• Familiarity with CMS and Salesforce Marketing Cloud integrations to support end-to-end lead journey personalization and segmented content and communications.

• Familiarity with website platforms like WordPress and Optimizely.

• Familiarity with APIs for extracting data from third-party platforms (e.g. Google Analytics BigQuery Meta Ads Manager StackAdapt etc.).

• Working knowledge of digital marketing data from ad platforms websites email tools etc.

• Familiarity with websites data architecture modeling and governance best practices.

• Exceptional communication and collaboration skills.

• Ability to partner with non-technical stakeholders and explain technical concepts clearly.

• Strong problem-solving and critical-thinking abilities.

• Experience with Atlassian tools for product management and documentation a plus.

• Experience with project management tools like Wrike or similar a plus.

MINIMUM REQUIREMENTS

• 10-15 years of experience in a technical digital marketing and digital analytics environment.

• Experience supporting websites.

• Strong understanding of digital marketing data.

• Proficiency in SQL JavaScript HTML and CSS. Familiarity with DAX and DBT a plus.

• Familiarity with marketing platforms and tools such as Google Analytics 4 (GA4) BigQuery and Salesforce Marketing Cloud.

• Familiarity with databases such as Snowflake and Salesforce Data Cloud

• Familiarity with reporting tools such as PowerBI Tableau and Looker Studio

$235000 - $250000 represents the presently anticipated base compensation pay range for this position at Link. Actual pay may vary based on various factors including but not limited to location and experience.

Link provides a variety of benefits to employees including health insurance coverage retirement savings plan paid holidays paid time off.

The direct compensation and benefits described above are subject to the terms and conditions of any governing plans policies practices agreements or other materials or documents as in effect from time to time including but not limited to terms and conditions regarding eligibility.

EEO Statement

The Company is an equal opportunity accordance with applicable law we prohibit discrimination against any applicant employee or other covered person based on any legally recognized basis including but not limited to: veteran status uniformed servicemember status race color caste immigration status religion religious creed (including religious dress and grooming practices) sex gender gender expression gender identity marital status sexual orientation pregnancy (including childbirth lactation or related medical conditions) age national origin or ancestry citizenship physical or mental disability genetic information (including testing and characteristics) protected leave status domestic violence victim status or any other consideration protected by federal state or local law. We are committed to providing reasonable accommodations if you need an accommodation to complete the application process please email .