Demand Generation Specialist Industrials
Share
Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Our world is transforming and PTC is leading the software brings the physical and digital worlds together enabling companies to improve operations create better products and empower people in all aspects of their business.
Our people make all the difference in our success. Today we are a global team of nearly 7000 and our main objective is to create opportunities for our team members to explore learn and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Demand Generation Specialist - Industrials
Excited to grow your career
Our people make all the difference in our success. Today we are a global team of nearly 7000 and our main objective is to create opportunities for our team members to explore learn and grow all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
If you think that this opportunity is right for you we encourage you to apply. We cant wait to see where your PTC experience takes you next.
We are seeking a Demand Generation Specialist for our Industrials vertical who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America. This position offers the opportunity to work cross-functionally with marketing operations creative services content marketing product marketing solutions marketing sales teams and industry advisors. If you thrive in a fast-paced environment love creating innovative campaigns and want to make a meaningful impact on PTCs largest market segment this role is for you.
Key Responsibilities
- Plan budget and execute vertical marketing campaigns across digital events PR and other channels.
- Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.
- Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.
- Oversee paid social media efforts including budgeting targeting and content development.
- Plan develop and execute email marketing campaigns.
- Lead webinar and video marketing initiatives to engage prospects and customers.
- Direct and approve content development for campaigns across multiple channels.
- Identify plan and execute in-person marketing events (1025% travel) including trade shows and PTC-hosted events.
- Manage external vendors to deliver campaigns beyond PTC-owned channels.
- Track and report campaign performance providing actionable insights for optimization.
- Manage and optimize SEO and SEM strategies to improve organic and paid search performance.
- Create and implement A/B testing plans to enhance digital marketing effectiveness.
- Contribute creative ideas and recommend new tactics to strengthen account engagement.
Required Skills and Qualifications
- Bachelors degree in Marketing Business or related field.
- Strong communication and organizational skills.
- Proactive self-starter with a results-driven mindset.
- Eagerness to learn quickly through self-led and collaborative learning.
- Preferred: 2 years of experience in marketing roles (exceptions for exceptional candidates).
- Analytical mindset with ability to derive insights from data.
- Experience planning and managing social media strategies.
- Creativity and willingness to experiment with new ideas.
- Comfortable with AI tools (preferred).
- Comfortable being on camera (preferred).
PTC carefully considers a wide varietyof factors when determining compensation. The anticipated annual salary range for this position is between $72000 - 98000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidates skills qualifications experience and location. Additionally candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP) which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical dental and vision insurance paid time off and sick leave tuition reimbursement 401(k) contributions and employer match flexible spending accounts life insurance disability coverage and if you are an office-assigned employee a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTCs comprehensive benefits please visit our Careers Page.
Applications will be accepted on an on-going basis.
Life at PTC is about more than working with todays most cutting-edge technologies to transform the physical world. Its about showing up as you are and working alongside some of todays most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation youll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here.
Required Experience:
IC
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
PTC accelerates digital transformation with a new generation of technology that powers the ways you engineer, manufacture, and service your physical products.
