Workplace Solutions Content Strategist, Vice President
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As Content Strategist for JP Morgan Workplace Solutions you will lead the development and execution of a unified content strategy that supports every stage of the marketing funnel from initial brand awareness through to lead generation client engagement conversion and retention. You will set the vision and direction for content across all formats and channels including video podcasts webinars blogs and more. You will provide clear leadership to the content team ensuring consistency quality and impact throughout the client journey. A key part of your role will be driving continuous optimization leveraging analytics and measurement to maximize the effectiveness of all content initiatives. You are fluent in SEO and embed best practices in everything you deliver.
Key Responsibilities
- Provide strong leadership for the content team setting clear goals priorities and standards for performance and quality.
- Design and implement a cohesive content strategy that drives results across the full marketing funnel.
- Oversee creation of content for all formats and channels: video podcasts webinars blogs whitepapers newsletters and more.
- Write and edit engaging copy for campaigns product launches digital platforms and social media.
- Manage a content calendar and collaborate with stakeholders to align messaging and timing.
- Lead the measurement and analysis of content performance using tools such as Google Analytics HubSpot Dynamics and social media analytics.
- Use data-driven insights to optimize content strategy improve engagement and maximize ROI.
- Develop and report on key content metrics providing actionable recommendations for ongoing improvement.
- Ensure all content meets brand tone style and compliance guidelines.
- Coordinate translation and localization as needed.
- Review and approve all outputs for quality and audience relevance.
About You
- You are an effective leader able to inspire and direct a team to deliver high-quality content that moves prospects and clients through every stage of the funnel.
- You have a strong analytical mindset and are passionate about using data to measure optimize and demonstrate the impact of content.
- Youre a skilled copywriter able to adapt messaging for different formats and audiences.
- You combine creativity with a process-driven approach and thrive in a fast-paced environment.
- Youre collaborative organized and comfortable working with cross-functional teams.
- You have a strong grasp of SEO and digital marketing best practices.
Requirements
- Proven experience in content strategy copywriting and content optimization for B2B marketing.
- Demonstrated leadership experience within a content or marketing team.
- Experience in content analytics optimization and reporting.
- Portfolio demonstrating work across multiple formats and channels.
- Experience managing content across the full marketing funnel.
- Strong organizational and project management skills.
- Experience with analytics and marketing platforms.
- Ability to work to deadlines and manage multiple priorities.
Required Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
