UA Manager (Apps)

About Adnovation:

At Adnovation we develop and create innovative B2C membership-based entertainment products. Our team specializes in digital advertising customer acquisition and monetization of traffic through the most reliable payment security and advertising partners. We are part of EXOGROUP a set of companies made up of 200 talents and offering a wide range of services within the digital business landscape with headquarters in Barcelona and offices in Dublin Porto and Valencia.

About the Role

We are hiring a UA Manager (Apps) to own the performance across the different paid and organic acquisition channels (ASA/ASO). This role requires collaboration with product and dev team to refine and optimize conversion events signals in order to implement advanced bidding strategies.

Your Mission

• Paid Growth & Profitability: Launching from scratch new paid marketing channels to deliver high-end performance while driving results month after month.*
• ASO & Organic: Own the ASO roadmap and strategy creating close collaboration with the marketing team.
• Channel Management: Design launch and scale Meta campaigns; build/optimize deep-linked Google Search campaigns; and pilot new channels like Apple Search Ads (ASA).
• KPIs performance and monitoring: monitor and report CAC ROAS LTV:CAC payback) driving decisions from actionable insights.
• Creative testing & strategy: implement creative strategies collaboratively with the marketing and design teams.

Requirements

• Experience: Proven track record in consumer subscription apps only.
• Paid marketing channels experience: Google Ads Meta Ads Apple Search Ads. Experience with other platforms is a big plus.
• ASO & growth proven experience.
• Going to market: Must have experience launching new apps from scratch and across multiple marketing channels. Monitoring and reporting main performance marketing metrics (CAC LTV:CAC payback).
• Deep technical expertise: Strong knowledge of ATT/SKAdNetwork and Google Search Ads.
• Strong measurement knowledge and experience: Proficiency with an MMP and experience building actionable dashboards to drive decisions based on cohort/LTV data.
• Data driven mindset and comfortable in fast-pacing environments with strong business challenges.
• Location: Based in Barcelona (hybrid).
• RevenueCat and Firebase experience. Bigquery experience is nice-to-have.

What youll find working at Adnovation:

We offer the opportunity for permanent training personal development ambitious career growth and a competitive salary!

Most of all we offer a position in a team that thrives on being successful and being industry leaders and innovators. If you have a winning mentality this position is for you!

Experience our benefits:

• Private health care insurance;
• Flexitime and Summer Schedule;
• Your Birthday off as a paid holiday;
• Flexible compensation plan: travel meals & childcare;
• Subsidized Catering;
• Spanish English and Portuguese language lessons;
• Additional internal and external trainings through our EXOGROUP University program;
• Access to quality trainings through Udemy platform;
• English Portuguese & Spanish language lessons;
• Training budget & study leave;
• Subsidised Well-Being Activities;
• Calm App subscription;
• Employee referral program - Earn 2500 Euros by referring someone!
• Monday team breakfast;
• Daily organic fruit;
• Free weekly yoga classes;
• Hybrid remote work.

Is this not the right role for you Then make sure to check out all other roles we have open for you on ourcareers website.

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Required Experience:

Manager