Marketing Content Specialist
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Job Location:
Lausanne - Switzerland
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
Your mission
We are seeking a highly skilled Content Marketing Specialist who can translate complex technical concepts into clear engaging content for a professional this role you will create and optimize content related to drones robotics automation andsolution based technologies. This position is ideal for someone who enjoys both content creation and working within a cutting-edge technical environment. You will have the autonomy to drive content strategy across digital channels while collaborating closely with all departments of the organisation.
Your responsibilities:
Technical Content Creation
Produce high-quality written content (case studies blogs whitepapers website reports user manual) on topics related to drones robotics automation hardware / software systems and industrial technologies.
Translate complex engineering or product details into clear compelling content accessible to technical and non-technical audiences.
Create SEO-optimized articles and landing pages to increase organic traffic and technical authority.
Digital & Social Media Content
Develop technical and product-focused content for Social Media and other platforms.
Manage and update website content using WordPress or Webflow ensuring accuracy in technical product descriptions and specifications.
Support product launches campaigns and webinars with relevant digital content.
Graphic & Multimedia Production (nice to have)
Create clear professional visuals using Canva or Figma such as diagrams infographics and feature highlights.
Edit short-form video clips demos product walkthroughs or test-flight footage for social media or product pages.
Data & Performance Optimization
Monitor content performance using GA4 and platform insights to guide ongoing improvements.
Optimize content based on analytics user behavior and SEO best practices.
Your responsibilities:
Technical Content Creation
Produce high-quality written content (case studies blogs whitepapers website reports user manual) on topics related to drones robotics automation hardware / software systems and industrial technologies.
Translate complex engineering or product details into clear compelling content accessible to technical and non-technical audiences.
Create SEO-optimized articles and landing pages to increase organic traffic and technical authority.
Digital & Social Media Content
Develop technical and product-focused content for Social Media and other platforms.
Manage and update website content using WordPress or Webflow ensuring accuracy in technical product descriptions and specifications.
Support product launches campaigns and webinars with relevant digital content.
Graphic & Multimedia Production (nice to have)
Create clear professional visuals using Canva or Figma such as diagrams infographics and feature highlights.
Edit short-form video clips demos product walkthroughs or test-flight footage for social media or product pages.
Data & Performance Optimization
Monitor content performance using GA4 and platform insights to guide ongoing improvements.
Optimize content based on analytics user behavior and SEO best practices.
Your profile
- 5 years of content creation experience with a strong emphasis on Marketing.
- Background in a technical B2B robotics drone or industrial tech environment is strongly preferred.
- Demonstrated ability to communicate complex technical concepts clearly.
- Business savvy understanding business priorities and complexity of Sales processes.
- Mother tongue English is our preference if not near-native proficiency / C2 level writing skills.
- Comfortable working in a high-autonomy high-variety role supporting multiple teams.
- Understanding of UAV systems flight controllers sensors robotics hardware automation software or industrial control systems.
- Experience writing for technical audiences (engineers operators industrial decision-makers).
- Experience creating content around hardware products electrical systems or mechanical devices.
- Ability to script or storyboard product demo videos.
Why us
- Evolution in a dynamic fast-growing and exciting environment.
- Have measurable impact in the innovative projects that matter.
- Work with passionate talented and committed teammates in a reasonably sized team.
- Be part of a recognised robotics company Swiss scale-up. Consecutively rewarded as Swiss Top 100 Start-up and no 1 robotics start-up company 23/24
- Ensure your growth and profit from continuous training
- Be part of where humans are important!
- Modern offices in a compound of buildings full of start-ups.
- A team-elected Chief Happiness Officer making sure the shelves are always loaded with fruits juices and cakes.
- Access to personal benefits platform.
- Onsite restaurants/cafeteria and vending machines.
- Onsite gym club with reductions offered for start-ups.
About us
Welcome to Flybotix where innovation meets safety and efficiency. We believe that indoor inspections should be safe and cost-effective. Were dedicated to minimizing human exposure to hazardous environments while boosting efficiency. With our ASIO drone and software weve transformed confined space inspections. ASIO allows for over 20 minutes of visual inspection in the field keeping humans out of harms way. Weve doubled the flight time compared to our closest competitor replacing complex helicopter mechanisms with innovative technology. We serve a range of industries globally including sewer management hydro power plants oil & gas maritime and chemical plants. Our ASIO drone offers unmatched flight time making your inspections efficient and reliable. Join us in revolutionizing the future of industrial inspections prioritizing safety and efficiency!
We are a passionate ambitious and respectful team where our impact counts. We work hard and know each other beyond first names. We create and succeed whilst working mostly in our office based close to Lausanne. We grow and look forward to having more amazing people!
We are a passionate ambitious and respectful team where our impact counts. We work hard and know each other beyond first names. We create and succeed whilst working mostly in our office based close to Lausanne. We grow and look forward to having more amazing people!
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Welcome to Flybotix, where innovation meets safety and efficiency. We believe that indoor inspections should be safe and cost-effective. We're dedicated to minimizing human exposure to hazardous environments while boosting efficiency. With our ASIO drone and software, we've transforme ... View more
