APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.

• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.

• If you are NOT a current employee or student please click Apply and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.

POSITION SPECIFICS

Penn State Outreach is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to lead the measurement reporting and optimization of our digital marketing efforts. This role will be responsible for managing analytics platforms campaign tracking SEO paid media and reporting dashboards to ensure that all digital initiatives are measurable effective and aligned with organizational goals.

Responsibilities include:

• Collaborate with web emailand content strategistsand design teams to align campaigns and improve landing pages based on analytics and testing.

• Train staff on analytics tools and serve as the internal expert on performance analysis and reporting paid media and SEO

• Review and analyze market and/or institutional data to inform marketing strategy and tactical development including managing Google Ad campaigns (search display remarketing video and performance max)

• Collaborate with marketing strategies to develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research

• Conduct keyword research and SEO optimization monitor search rankings collaborate on best practices implementation and manage search performance tools like Google Search Console and Bing Webmaster Tools.

• Manage paid campaigns across social media and other advertising platforms as needed

• Optimize digital ad spend targeting keywords ad copy and bidding strategies to maximize ROI

• Configure and manage Google Tag Manager (GTM) containers across multiple websites deploy tracking tags for various platforms and troubleshoot tagging issues through QA testing.

• Configure and maintain Google Analytics (GA4) to monitor website and ad campaign performance. Utilize digital analytics data third-party subscription tools and search engine optimization tools to improve performance

Additional responsibilities may include:

• Build and maintain interactive dashboards and reports in Google Locker Studio and Power BI

• Integrate Constant Contact email campaigns into analytics dashboards and collaborate with the email marketing strategist on UTM tracking to measure engagement and conversion performance.

• Leverage analytics heatmaps and A/B testing to optimize website conversions and collaborate with strategists to enhance site structure and user experience.

• Manage campaign tracking through vanity URLs and UTM parameters maintain attribution models to assess channel performance and ensure consistent naming and tracking standards across Outreach marketing channels

• Establish and track key performance indicators based on business goals and marketing strategies

• Provide status reports on marketing effectiveness through appropriate channels and ensure that changes are made based on the results of data analysis

• Participate in the development of campaign budgets and monitor campaign expenditures

• Stay current on digital marketing and analytics trends tools and platform changes

• Ensure compliance with GDPR CCPA and other privacy regulations related to digital tracking

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

How to Apply:

• Uploading a cover letter and resume is required to be considered for this position.

About Penn State Outreach:

Penn State Outreach amplifies the Universitys land-grant impact through community partnerships experiential learning and diverse programming that reverberates within and extends beyond the borders of Pennsylvania. Our programs and partnerships engage and empower communities and individuals within the Commonwealth and beyond to become resilient healthy sustainable and innovative.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

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