Director, Revenue Marketing

Director Head of Account-Based Marketing (ABM)

Location: Westminster CO Lake Oswego OR Newcastle UK

Reports to: VP Global Demand Center

Role Overview

The Director of Account-Based Marketing (ABM) is a critical leadership role responsible for developing executing and scaling Trimbles ABM strategy. This individual will be instrumental in driving pipeline acceleration and revenue growth within our strategic accounts. This role includes direct ownership of 1:1 ABM for our top 90 strategic accounts and collaborating with the Global Campaigns team to ensure effective scaled account engagement within demand generation programs. The role demands a blend of strategic thinking hands-on execution and strong collaboration with sales and marketing teams across the organization.

Key Responsibilities

1. Strategic 1:1 ABM (Top 90 Strategic Accounts)

• Strategy & Execution: Own the end-to-end ABM strategy for strategic accounts focusing on 1:1 personalized engagement and relationship building.

• Account Planning: Partner closely with Sales leadership and Account Executives (AEs) to define account-specific objectives develop detailed account maps and identify key buying centers and contacts.

• Content Personalization: Direct the development of highly personalized content campaigns and experiences tailored to the needs and challenges of specific accounts and personas.

• Resource Management: Effectively leverage and manage internal and external resources (e.g. agencies content creators digital marketers) to support account-specific initiatives.

2. Strategic Account Engagement at Scale

• Global Campaign Alignment: Work in close partnership with the Global Campaigns team to ensure all scaled demand generation programs effectively target the relevant segments of our strategic accounts.

• Account Segmentation & Prioritization: Collaborate on defining clear account segments and tiers beyond the top 90 for scalable outreach leveraging target account lists firmographic behavioral and intent data to inform targeting.

• Program Development: Design and advise on the execution of multi-channel marketing programsincluding digital advertising webinars content syndication and emailthat resonate with the clustered needs and challenges of these strategic segments.

• Technology & Tools: Champion the effective use of our ABM technology stack (e.g. intent data platforms personalization tools CRM marketing automation) to execute and measure scaled campaigns against specific account lists.

• Metrics & Optimization: Establish clear metrics for scaled account engagement programs and lead continuous optimization efforts in partnership with the Campaigns team to maximize MQL and pipeline contribution from these accounts.

3. Sales Alignment & Enablement

• Close Partnership: Foster a deep collaborative partnership with the Global Sales organization acting as a force multiplier for their efforts within target accounts.

• Sales Enablement: Provide Sales with the necessary tools insights and content to execute their side of the ABM strategy including personalized sales plays and account intelligence.

• Feedback Loop: Establish a consistent feedback loop between Marketing and Sales to continually refine account prioritization messaging and overall strategy.

4. Measurement & Reporting

• KPI Ownership: Define track and report on key ABM metrics including account engagement pipeline generation/acceleration influence and ROI.

• Performance Review: Conduct regular reviews with Sales and Marketing leadership to communicate ABM performance insights and proposed optimizations.

• Budget Management: Manage the ABM budget efficiently ensuring alignment with strategic goals and maximizing investment impact.

Required Qualifications

• Bachelors degree in Marketing Business or a related field.

• 10 years of progressive account based marketing or account management experience with at least 7 years focused specifically on developing and executing ABM strategies.

• Demonstrated experience in leading a successful 1:1 ABM program targeting high-value complex enterprise accounts.

• Proven expertise in collaborating with enterprise sales teams and aligning marketing activities to sales cycles and revenue goals.

• Deep proficiency with ABM platforms intent data tools CRM and marketing automation.

Compensation: Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation depending on circumstances not related to an applicants sex or other status protected by local state or federal law.

Hiring Range

Pay Rate Type

Bonus Eligible

Commission Eligible

Benefits: Trimble offers comprehensive core benefits that include Medical Dental Vision Life Disability Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.

How to Apply: Please submit an online application for this position by clicking on the Apply Now button located in this posting.

Application Deadline: Applications could be accepted until at least 30 days from the posting date.

At Trimble we are committed to fostering a diverse inclusive and equitable workplace where everyone can thrive. Guided by our core valuesBelong Innovate and Growwe embrace and celebrate differences knowing they make us stronger and more innovative. We are proud to be an equal opportunity employer welcoming individuals of all backgrounds and advancing opportunities while embracing race color gender identity sexual orientation religion disability veteran status or any other protected and diverse characteristic. We are committed to offering our candidates and employees with disabilities or sincerely held religious beliefs the ability to seek reasonable accommodations in accordance with applicable law and/or where it would not constitute undue hardship for Trimble. For more please see Trimbles Code of Business Conduct and Ethics at under Corporate Governance.

Our mission to transform the way the world works starts with transforming how we work together. By actively listening asking questions and taking intentional actions we cultivate a culture that provides equitable opportunities for everyone to contribute and grow.

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