Performance Marketing Associate Vertoz

Pune - India

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 11 hours ago

Vacancies: 1 Vacancy

Job Summary

What we want:

We are seeking a candidate who will be responsible for planning executing and optimizing paid advertising campaigns across search and social media platforms. The ideal candidate will be responsible for planning executing optimizing and reporting on paid digital campaigns to drive measurable business results.

Who we are:
Vertoz (NSEI: VERTOZ) an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization (MadTech) & Digital Identity and Cloud Infrastructure (CloudTech) caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies. For more details please visit our website here

ZKraft:
At Zkraft we are a leading digital marketing agency offering comprehensive digital solutions ranging from strategy transformation media planning and buying. We combine creativity technology and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex Azurite and Qualispace we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats including interactive banners Swirl Ads and CTV solutions enable us to engage audiences are proud to serve industries such as E-commerce BFSI Healthcare Real Estate and Government sectors and specialize in verticals like Automotive Entertainment and more. With global recognition a proven track record and a client-centric approach Zkraft is the trusted partner for businesses aiming for growth.

What you will do:

Campaign Management:
Plan create and manage paid campaigns on platforms like Google Ads Facebook Instagram and others.

Monitor campaign performance and optimize for key metrics such as CTR CPC ROI and conversions.

Conduct A/B testing for ad creatives targeting and landing pages to improve campaign performance.

Campaign Optimization:
Analyze campaign data to identify trends and improvement opportunities.

A/B test creatives landing pages ad copies and audiences. Implement conversion tracking pixel setups and event troubleshooting.

Improve CAC CPL ROAS and overall campaign efficiency.

Analytics & Reporting:

Track campaign performance using tools like Google Analytics Facebook Ads Manager and other analytics platforms.

Generate weekly and monthly reports on campaign performance and provide actionable insights for improvement.

Budget Management:

Allocate budgets effectively across campaigns to maximize ROI.
Monitor daily spend to ensure campaigns stay within budget limits.

Collaboration:

Work closely with the creative team to develop engaging ad visuals.
Coordinate with the content team to align campaigns with overall marketing strategies.

Stay Updated on Trends:

Keep up-to-date with the latest trends in paid advertising and social media platforms.
Identify new opportunities for campaign innovation and growth.

Requirements

Bachelors degree in Marketing Communications or a related field.
3 years of experience managing paid campaigns on search and social platforms.
Proficiency in tools like Google Ads Meta Ads Manager and Google Analytics.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent communication skills and attention to detail.
Certifications in Google Ads or Facebook Blueprint (preferred but not mandatory).
Knowledge of PPC (Pay-Per-Click) strategies and SEM (Search Engine Marketing).
Familiarity with audience targeting techniques (e.g. demographics interests).
Ability to manage multiple campaigns simultaneously while meeting deadlines.
Creative thinking to develop engaging ad content that resonates with audiences.

Benefits

No dress codes

Flexible working hours
5 days working
24 Annual Leaves
International Presence
Celebrations
Team outings

Required Skills:

Bachelors degree in Marketing Communications or a related field. 3 years of experience managing paid campaigns on search and social platforms. Proficiency in tools like Google Ads Meta Ads Manager and Google Analytics. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent communication skills and attention to detail. Certifications in Google Ads or Facebook Blueprint (preferred but not mandatory). Knowledge of PPC (Pay-Per-Click) strategies and SEM (Search Engine Marketing). Familiarity with audience targeting techniques (e.g. demographics interests). Ability to manage multiple campaigns simultaneously while meeting deadlines. Creative thinking to develop engaging ad content that resonates with audiences.

What we want:We are seeking a candidate who will be responsible for planning executing and optimizing paid advertising campaigns across search and social media platforms. The ideal candidate will be responsible for planning executing optimizing and reporting on paid digital campaigns to drive measur...

What we want:

What you will do:

Campaign Management:
Plan create and manage paid campaigns on platforms like Google Ads Facebook Instagram and others.

Monitor campaign performance and optimize for key metrics such as CTR CPC ROI and conversions.

Conduct A/B testing for ad creatives targeting and landing pages to improve campaign performance.

Campaign Optimization:
Analyze campaign data to identify trends and improvement opportunities.

A/B test creatives landing pages ad copies and audiences. Implement conversion tracking pixel setups and event troubleshooting.

Improve CAC CPL ROAS and overall campaign efficiency.

Analytics & Reporting:

Track campaign performance using tools like Google Analytics Facebook Ads Manager and other analytics platforms.

Generate weekly and monthly reports on campaign performance and provide actionable insights for improvement.

Budget Management:

Allocate budgets effectively across campaigns to maximize ROI.
Monitor daily spend to ensure campaigns stay within budget limits.

Collaboration:

Work closely with the creative team to develop engaging ad visuals.
Coordinate with the content team to align campaigns with overall marketing strategies.

Stay Updated on Trends:

Keep up-to-date with the latest trends in paid advertising and social media platforms.
Identify new opportunities for campaign innovation and growth.

Requirements

Benefits

No dress codes

Flexible working hours
5 days working
24 Annual Leaves
International Presence
Celebrations
Team outings

Required Skills:

Bachelors degree in Marketing Communications or a related field. 3 years of experience managing paid campaigns on search and social platforms. Proficiency in tools like Google Ads Meta Ads Manager and Google Analytics. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent communication skills and attention to detail. Certifications in Google Ads or Facebook Blueprint (preferred but not mandatory). Knowledge of PPC (Pay-Per-Click) strategies and SEM (Search Engine Marketing). Familiarity with audience targeting techniques (e.g. demographics interests). Ability to manage multiple campaigns simultaneously while meeting deadlines. Creative thinking to develop engaging ad content that resonates with audiences.