Head Senior Marketing Manager

1. Strategic Leadership & Vision

Define and Drive Integrated Marketing Strategy

• Co-Develop and execute marketing strategies that align with both platform-wide objectives and vertical-specific requirements.
• Co-create and maintain a long term (3 year) marketing vision aligned with the companys growth trajectory and market position.
• Build quarterly and annual marketing roadmaps that balance immediate performance needs with long-term brand building.
• Establish clear success metrics across the full marketing funnel at both horizontal and vertical levels.

Market Intelligence & Competitive Positioning

• Work with vertical leaders to define market segmentation and user profiling per vertical to inform tailored strategies including specific differentiation strategy.
• Monitor competitive intelligence across each category to shape brand positioning and product marketing.
• Identify emerging market opportunities and threats translating insights into actionable strategies.
• Collab with Product and Vertical teams to drive marketplace liquidity strategies ensuring optimal supply-demand balance for each category.

2. Growth & Performance

User Acquisition & Growth

• Oversee integrated performance marketing across all channels (SEM socials display affiliate CRM etc).
• Work with vertical heads to design and improve of user acquisition funnels tailored to vertical-specific journeys.
• Work with Product and Verticals to identify and implement conversion rate optimization initiatives across the platform.
• Develop and scale new growth loops including referral programs viral mechanics and partnership-driven acquisition.

ROI Optimization & Budget Management

• Manage campaign-level budgets and provide input on spend efficiency and reallocations.
• Develop and own rigorous measurement frameworks including media mix modeling and attribution analysis.
• Continuously drive marketing efficiency through continuous A/B testing and experimentation.
• Maximize ROI through strategic partnerships with media influencers and platform partners.

3. Brand Building & Go-to-Market

Brand Strategy & Positioning

• Co-develop and evolve the master brand narrative with adaptive frameworks for each vertical and also for the platform.
• Support brand initiatives that build trust and relevance with targeted user segments.
• Champion brand consistency while enabling localized execution per vertical needs.
• Own the brand equity measurement and improvement initiatives.

Go-to-Market Leadership

• Support the GTM strategy and execution for new products and feature rollouts.
• Coordinate product launches with cross-functional teams ensuring market readiness.
• Develop messaging frameworks that support long-term differentiation in competitive landscapes.
• Oversee marketing calendar coordination across all verticals and campaigns.

4. Team Leadership & Organizational Development

Team Building & Management

• Lead and Work collaboratively within a cross-functional marketing team supporting growth content CRM and analytics initiatives.
• Recruit and develop junior team members.
• Implement AI-enablement initiatives to enhance team productivity and campaign effectiveness.
• Foster a data-driven experimentation-focused culture within the marketing organization.

Cross-functional Collaboration

• Act as key connector between central marketing category teams product and sales organizations
• Partner with vertical business owners and GMs to develop category-specific growth plans
• Collaborate with executive team to align marketing initiatives with overall business strategy
• Build strong relationships with regional and global stakeholders within the broader organization

5. Innovation & Digital Transformation

Marketing Technology & Innovation

• Lead the adoption of AI and machine learning tools for marketing optimization
• Drive marketing automation and personalization initiatives at scale
• Explore and implement emerging marketing channels and technologies
• Build capabilities in predictive analytics and customer lifetime value optimization

Qualifications :

Strategic

• Systems thinking with ability to balance platform and vertical needs
• Data-driven decision making with strong analytical capabilities
• Innovation mindset with continuous learning orientation
• Global perspective with local market sensitivity

Operational

• Excellence in execution with attention to detail
• Agility in resource allocation and priority management
• Strong project management and cross-functional coordination
• Technology fluency and digital-first approach

Leadership

• Inspirational leadership with ability to influence without authority
• Strong communication skills across all organizational levels
• Cultural sensitivity and team development expertise
• Openness to change and ability to support team through transitions

Key Performance Indicators

Growth Metrics

• Monthly Active Users (MAU) growth by platform and vertical.
• New user acquisition cost (CAC) and payback period.
•  User retention rates (D7 D30 D90) by segment.
• Marketplace liquidity metrics (listings growth transaction velocity).

Financial Metrics

• Marketing ROI by channel and campaign.
• Revenue contribution from marketing-driven initiatives.
• Marketing efficiency ratio (marketing spend as % of revenue).
• Customer Lifetime Value to CAC ratio (LTV:CAC).

Brand Metrics

• Operational MetricsBrand awareness and consideration scores
• Net Promoter Score (NPS) by vertical
• Share of voice vs. competitors
• Brand equity index

Operational MetricCampaign velocity and time-to-market

• Marketing qualified leads (MQL) to sales qualified leads (SQL) conversion
• Content engagement and viral coefficient
• Team productivity and AI-adoption metrics

Additional Information :

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement. 

Remote Work :

No

Employment Type :

Full-time