Brand Manager

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesnt just wait for change but actively creates itwhere your skills and values drive our collective progress and impact.

Were looking for a dynamic Product Manager to lead the strategic marketing efforts for our anti-fungal product portfolio targeting both HCPs and consumer audiences. Youll be responsible for developing and implementing a holistic integrated marketing strategy to maximize both HCP adoption (Dermatology and Podiatry) and patient demand (Direct-to-Consumer/DTC). The Product Manager will report to the Executive Director Dermatology Marketing.

This role demands a blend of analytical thinking creative marketing expertise and cross-functional leadership. You will collaborate closely with internal partners in Sales Medical Affairs Regulatory and Market Access to ensure commercial excellence and compliance. Ideal candidates will bring a proven track record in pharmaceutical brand management and a deep understanding of how to drive adoption and differentiation in competitive therapeutic this role youll own both commercial vision and execution and lead the charge in developing and rolling out compelling marketing campaigns that captivate both healthcare professionals and consumers.

The ideal candidate has a strong background in pharmaceutical product management deep understanding of the pharmaceutical marketing mix and proven success in multi-channel campaign management across professional and consumer segments. Experience in navigating a challenging market access environment and product pull-through is critical.

Key Roles and Responsibilities -

• Define messaging architecture tailored to HCPs and consumers grounded in clinical data and behavioral insights
• Develop lead and bring to life brand strategies across dermatology and podiatry segments by working with our internal and external teams and agencies to identify strategic imperatives and supporting tactics
• Drive execution through collaboration with sales leadership market access leadership and field access leadership
• Identify opportunities and launch initiatives to address increased utilization management and restrictions with market access coverage
• Collaborate with a cross-functional teams including Market Access Medical R&D Sales Trade Finance Operations PR Market Research etc.
• Track market trends by working closely with analytics to derive competitive strategy and differentiation within a competitive market
• Lead annual planning process to develop and deliver on a strong brand vision
• Drive engagement at specialty conferences (AAD APMA SDPA) and through field force enablement
• Monitor competitive landscape market trends and audience feedback to refine strategy
• Track KPIs across awareness conversion and adherence and optimize tactics accordingly
• Manage professional promotional channels including medical conferences journal advertising peer-to-peer programs and digital engagement platforms tailored for each specialty
• Manage the allocated marketing budget effectively ensuring maximum ROI across all promotional activities.
• Monitor analyze and report on key performance indicators (KPIs) such as market share sales prescription trends and consumer campaign effectiveness

Desired Skills and Experience-

• Bachelors degree in Marketing Business or a related field.
• Minimum of 6 years of marketing experience in the pharmaceutical or healthcare industry.
• 2 years of experience as a Product Manager or Brand Manager preferably managing a drug or medical device
• Proven experience marketing to specialty healthcare audiences (Dermatology Podiatry or similar fields is a plus)
• Strong analytical skills with the ability to interpret market data manage budgets and make data-driven decisions
• Excellent communication and project management skills
• Experience in omnichannel campaigns and performance tracking
• Experience with market access and product pull through

The range of starting base pay for this role is 95K-132K. Actual starting pay will be based on a wide range of factors including but not limited to relevant skills experience qualifications education and addition to base pay this position is eligible for participation in either (i) our annual bonus program or (ii) a sales incentive plan.

Benefits package includes a comprehensive Medical (includes Prescription Drug) Dental Vision Flexible Spending Accounts 401(k) with matching company contribution discretionary time off paid sick time stock purchase plan tuition reimbursement parental leave short-term and long-term disability life insurance accidental death & dismemberment insurance paid holidays employee referral bonuses and employee discounts.

#LI-hybrid

We are an Equal Opportunity Employer. EOE Disability/Veteran. We are committed to building diverse teams representative of the patients and communities we serve and we strive to create an inclusive workplace that cultivates collaboration.