Customer Marketing Analyst

Summary

The Customer Marketing Analyst is responsible for the research segment development and performance analysis of Buckles marketing programs. This position works with channel marketing teams the internal CRM system and other proprietary data sources to ensure that all marketing programs are efficient on target and representative of the overall marketing strategy. This position will also derive Guest insights from multiple data sources. Tasks will focus on driving sales and understanding guest behavior in both ecommerce and retail stores.

Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties responsibilities and qualifications. To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Customer Analytics and Campaign Execution

• Identify and create actionable Guest segments for marketing campaigns and personalized marketing efforts to drive sales and engagement.
• Track trends in sales and guest data to uncover strategic marketing opportunities.
• Collaborate with various teams to identify key performance indicators (KPIs) and assist with measuring the success of marketing campaigns.
• Analyze and report on key metrics Guest metrics affected by various marketing channels offering improvement suggestions.
• Manage offers within the CRM system and oversee campaign execution.

Marketing Insights and Competitive Analysis

• Conduct qualitative and quantitative research to understand market trends customer preferences and competitor activities.
• Analyze survey results customer feedback and other data sources to provide actionable insights to inform business and marketing strategies.
• Design and implement customer research studies (e.g. surveys focus groups and interviews) to collect relevant data.
• Prepare detailed reports presentations and dashboards to share findings with stakeholders.
• Stay current on industry trends market shifts and emerging technologies to provide a competitive advantage for the business.

General

• Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
• Special projects and other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Education and/or Experience

• Bachelors degree from four-year college or university in Marketing Business Statistics Mathematics or related field and one to two years of related experience; or equivalent combination of education and experience.
• Prior experience with APTOS CRM environment is preferred but not required.
• Experience writing basic SQL code and queries is a plus.
• Google Analytics and Google Tag Manager experience preferred but not required.

Key Competencies

• Proactively identifies opportunities for improvement across systems or processes and takes ownership in designing and implementing effective forward-thinking solutions.
• Sets and upholds high personal and professional standards consistently seeking ways to enhance efficiency productivity and quality in all areas of responsibility.
• Operates with a strong sense of personal accountability demonstrating resilience and optimism while continuously evaluating and refining performance to drive results.
• Applies deep subject matter knowledge and critical thinking to solve complex problems streamline operations and contribute to sustainable organizational success.

Physical Demands

The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job the Teammate is regularly required to sit; use hands to finger handle or feel and talk or hear. The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop kneel crouch or crawl. The Teammate must frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision distance vision color vision peripheral vision depth perception and ability to adjust focus.

Work Environment

While performing the duties of this job the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.

Equal Employment Opportunity
Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.

Equal employment opportunity has been and will continue to be a fundamental principle at Buckle where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status uniformed service member status race color national origin or ancestry creed religion sex sexual orientation gender identity or expression age pregnancy (including childbirth lactation and related medical conditions) national origin or ancestry physical or mental disability genetic information (including characteristics and testing) or any other protected characteristic as established by applicable local state or federal law. For state specific information refer to the Teammate Center.

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Required Experience:

IC