Marketing Officer College of Medicine and Health 56825Z25 Grade 6

Position Details

College of Medicine and Health

Location: University of Birmingham Edgbaston Birmingham UK

Full time starting salary is normally in the range 33002 to 35608 with potential progression once in post to 39906

Grade: 6

Full Time Fixed Term contract up to December 2026

Closing date: 16th December 2025

This role is also open as an internal secondment opportunity which would need to be agreed by your current line manager.

Our offer to you

People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years andweare equally proud to be recognised as a leading global want to attract talented people from across the city and beyond support them to succeed and celebrate their success.

We are committed to helping the people who work here todevelopthrough our sector-leading Birmingham Professional programmewhichprovides allprofessionalservices staff with development opportunities and the encouragement to reach their full almost 5000professionalservices jobs in a wide-range of functionsin Edgbaston andin our campus inDubai there are plenty of opportunities foryou to be able to develop yourcareer at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas innovation and warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we areand how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees andtothe success of the University and depending on the role we offer avarietyof flexible working arrangements. We therefore welcome discussions on all forms of flexible addition you will receive a generous package of benefits including 40 dayspaid holidaya year one paid day a year for volunteering occupational sick pay and a pension scheme. We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus including main bus routes and a train station on campus we have a state-of-the-art sports centre with pool shopsplaces to eat and drinkour own art gallery museum and botanical gardens.

Find out more about thebenefits of working for the Universityof Birmingham

Role Summary

Working under the direction of the College Marketing Manager the post holder will be actively involved in the planning coordination and delivery of marketing and communications activity to support the recruitment of Postgraduate students for the College of Medicine and Health. This will involve marketing to a range of audiences and working with a range of stakeholders.

The post holder will work closely with the rest of the team to deliver a marketing and communications strategy which represents the needs of the College and the evolving operating environment. Working across the whole spectrum of the marketing mix and experienced in both digital and offline marketing communications the post holder will manage and implement multiple projects including the enquirer and applicant contact strategy postgraduate international marketing campaigns and market research.

Main Duties

Work with College Marketing Manager and other key stakeholders to develop and implement a marketing and recruitment strategy each year and identifying particular priority programmes.

• Particular focus on International Markets programmes based at our campus in Dubai and CPD/Short-courses the College offers.
• Implement targeted digital and offline marketing plans for programmes across the College both home and internationally with particular emphasis on digital marketing. This will include monitoring and evaluating existing marketing plans and ongoing development to fit changing business needs.
• Support the delivery of the enquirer and applicant contact strategy through the customer relationship management (CRM) system.
• Implement a College-wide conversion strategy at postgraduate level paying particular attention to the use of CRM and supporting where appropriate events (on and offline) telephone campaigns and other tactics.
• Work with colleagues to develop and implement a comprehensive international marketing and recruitment plan. Inform the development of the plan through the use of market research and a close working relationship with the Universitys International Recruitment team.
• Responsibility for the delivery of marketing collateral (writing and editing copy commissioning and gathering images) including College content for the University prospectuses School/programme literature and exhibition materials.
• Developing content for the Universitys externally facing website and taking specific responsibility for the updating of course information in a timely and accurate manner.
• Undertake market research and evaluation including competitor analysis and market scanning to help identify new opportunities for the College (including new programmes and new markets).
• Responsible for investigating potential digital advertising opportunities coordinating booking monitoring and evaluation.
• Work closely with the rest of the marketing and communications team to ensure consistency of messaging and content across all College marketing channels.
• Ensure that the University brand is adhered to and maintained across all marketing activity for the College.
• Maintain accurate records of marketing spend including raising purchase order requisitions and invoice management as appropriate.
• Identify any PR opportunities and passing on to contacts in the Press Office or other appropriate colleagues.
• Work on a number of cross-University and cross-College project groups to ensure a cohesive and collaborative approach to all marketing activities.
• Deputise for College Marketing Manager as appropriate.
• To undertake a range of other duties as directed by the College Marketing Manager or Head of College Marketing and Communications.

Required Knowledge Skills Qualifications Experience

• Degree-level education or equivalent working experience
• Significant experience of working in a marketing or communications environment across a wide range of specialisms especially digital marketing
• Experience of using a Customer Relationship Management system
• Experience of using a Content Management System for editing and maintaining websites
• A proven high standard of communication and confidence of dealing with projects at all levels with excellent attention to detail
• Evidence of project management skills
• Ability to work with initiative under pressure and manage multiple workloads simultaneously
• Experience of attending marketing / recruitment fairs/events and representing organisation
• Ability to manipulate complex databases to extract meaningful data and to create succinct reports
• Well-developed administrative and organisational skills with a proven ability to pay attention to detail
• Experience of working with social media in professional context
• Excellent interpersonal skills and a can-do attitude
• Creative and innovative approach to problem solving
• Computer literate confident and competent in the use of database systems and electronic communication
• A real team player who can also work independently
• Flexibility to work out of hours as required (including occasional evening and weekend work) and a willingness to travel

Informal enquiries to Thomas Straw email:

View our staff values and behaviours here

We believe there is no such thing as a typical member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability which is a key part of our strategy. You can find out more about our work to create a fairer university for everyoneon our website.